Here's a ready-to-use JD for *Manager - Sales / Business Development* for a Hospital - you can use for hiring or posting on Naukri/LinkedIn.
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*Job Title: Manager - Sales (Hospital / Healthcare)*
*Location:* Mohali / Chandigarh
*Department:* Sales & Marketing / Business Development
*Reports to:* Head - Sales & Marketing / General Manager
*Role Objective:*
To drive hospital revenue through doctor referrals, corporate tie-ups, TPA/Insurance, camps and community outreach.
*Key Responsibilities:*
*1. Referral Doctor Network*
- Build and maintain strong relations with referring doctors, GPs, clinics within 30-50 km radius
- Daily field visits, meet 8-10 doctors/day
- Ensure prescription / referral flow to hospital OPD, IPD, diagnostics
- Organize CMEs, doctor meets, medical camps with referral doctors
*2. Corporate & TPA Sales*
- Tie-up with corporates, factories, schools, hotels for annual health check-ups, empanelment
- Liaison with TPA, insurance, ECHS, CGHS, PSU, Govt panels
- Ensure smooth admission for corporate/TPA patients
*3. Revenue & Targets*
- Achieve monthly targets for OPD, IPD conversions, diagnostics, health packages
- Track daily sales MIS, referral tracker, conversion ratio
- Drive high-value departments: Cardiac, Ortho, Oncology, Gastro, Neuro, Transplant if any
*4. Camps & Community Outreach*
- Plan free health camps, screening camps in societies, RWAs, villages, corporate
- Coordinate with medical team, marketing for camp execution and patient conversion
*5. Team Management*
- Lead team of 2-4 Business Development Executives
- Training, daily route plan, DCR review
*6. Coordination*
- Work closely with Front Office, Billing, Marketing, Medical team to improve patient experience
- Handle referral doctor complaints/issues quickly
*KPI:*
- No. of active referring doctors
- OPD to IPD conversion
- Corporate empanelments per quarter
- Revenue from referral channel
- Camp to OPD conversion %
*Qualification & Experience:*
- MBA / BBA in Marketing / Healthcare Management
- 3-6 years experience in hospital sales, pharma sales, diagnostic sales
- Must have local network of doctors in Mohali/Chandigarh/Panchkula
- Two-wheeler + DL mandatory, willing to travel extensively
*Skills Required:*
- Strong communication in Hindi, English, Punjabi
- Relationship building, negotiation, field sales
- MS Excel, daily reporting
- Presentable, target-oriented, aggressive
Benefits:
Work Location: In person
