About ISLIE by Priya Jain
ISLIE by Priya Jain is a premium bridal and ethnic wear fashion brand known for creating elegant, contemporary, and handcrafted ensembles. We are looking for a creative and result-oriented Digital Marketing Executive to strengthen our online presence, engage our target audience, and drive business growth.
Key Responsibilities
- Develop and implement strategies to increase brand awareness, website traffic, lead generation, and sales.
- Create, schedule, and optimize engaging content for social media platforms such as Instagram, Facebook, Pinterest, and YouTube.
- Conduct market research and competitor analysis to understand customer behavior, identify trends, and enhance brand positioning in the bridal and ethnic wear segment.
- Monitor and analyze campaign performance using tools such as Google Analytics, Meta Business Suite, and other digital marketing platforms.
- Manage SEO and SEM activities to improve website visibility and search engine rankings.
- Track and report key performance metrics, providing actionable insights for continuous improvement.
- Build and maintain relationships with influencers, fashion bloggers, and media partners.
- Stay updated with the latest digital marketing trends, fashion industry developments, and emerging technologies.
Requirements
- Bachelor's degree in Marketing, Digital Marketing, Business, Communications, or a related field.
- 1–3 years of experience in Digital Marketing, preferably in fashion, luxury, bridal, or lifestyle brands.
- Strong knowledge of Meta Ads, Google Ads, SEO, SEM, email marketing
- Excellent content creation, copywriting, and communication skills.
- Proficiency in Google Analytics and digital marketing tools.
- Creative mindset with a strong understanding of fashion and consumer trends.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Job Type: Full-time
Pay: ₹25,000.00 - ₹35,000.00 per month
Work Location: In person
