At Propkee, we’re not just building another property portal—we’re reimagining how real estate should be experienced. No more static photos. No more outdated, copy-paste listings.
We’re building the UAE’s first video-first, compliance-led, transparency-driven real estate platform—connecting verified brokers, developers, and global buyers through content that’s real, immersive, and impossible to ignore.
We are currently seeking dynamic and strategic Brand Marketing Manager to enhance our company's brand presence and drive lead generation. This role requires a blend of creative branding expertise and hands-on digital marketing skills.
What You’ll Do
· Brand Strategy & Management - Develop and implement comprehensive brand strategies that align with business goals and enhance overall brand image.
· Ensure brand consistency across all marketing channels, both online and offline.
· Conduct market research and competitor analysis to identify trends, opportunities, and challenges.
· Email Marketing: Plan, create, and manage end-to-end email marketing campaigns (e.g., newsletters, property alerts, nurture sequences, event invitations).
· Segment email lists and personalize messaging based on client demographics, preferences, and behavior to improve engagement and conversion rates.
· Design visually appealing, responsive email templates and conduct A/B testing to optimize performance.
· Monitor and report on email KPIs, such as open rates, click-through rates, and conversions.
· Develop and execute strategic of WhatsApp marketing campaigns for lead nurturing, instant property inquiries, and timely updates (e.g., construction milestones, payment reminders, open house invitations).
· Utilize WhatsApp Business features, including automated responses, broadcast lists, and multimedia sharing (images, brochures, videos) to engage clients.
· Ensure all communication complies with relevant messaging regulations and maintains a professional tone.
· Collaborate with the sales team to ensure seamless lead handoff and integrated client communication strategies.
· Manage and optimize other digital marketing channels including social media, SEO/SEM, and the company website.
· Create compelling content in collaboration with the content team for various campaigns.
· Utilize analytics tools (e.g., Google Analytics) to measure, report, and optimize the performance of all marketing initiatives against ROI and KPIs.
What we are looking for
· 3+ years of experience in brand or digital marketing, preferably within the real estate industry.
· Proven experience in managing successful email and WhatsApp marketing campaigns.
· Experience with CRM and marketing automation tools is highly desirable.
· Strong analytical skills with the ability to interpret data and make informed decisions.
· Excellent written and verbal communication skills.
· Creative thinking and problem-solving abilities.
· Ability to work collaboratively across teams in a fast-paced environment.
· Strong understanding of current digital marketing channels, tools, and best practices
Pay: ₹800,000.00 - ₹1,500,000.00 per year
Work Location: In person
