Position: Digital Marketing Specialist
Experience: Minimum 4 years
Department: Marketing
Role Overview
We are looking for an experienced Digital Marketing Specialist to manage and execute the company’s digital marketing activities. The candidate will be responsible for developing digital strategies, managing social media platforms, running paid advertising campaigns, improving online visibility, and creating engaging content.
Key Responsibilities
- Develop and implement effective digital marketing strategies to increase brand awareness, engagement, and customer reach.
- Manage the company’s social media platforms, including Instagram, Facebook, YouTube, and other relevant channels.
- Plan, create, and manage Google Ads and Meta Ads campaigns.
- Monitor campaign performance, analyse results, and optimise campaigns to improve ROI.
- Handle SEO activities, including keyword research, on-page optimisation, and improving website visibility.
- Plan and create engaging content such as social media posts, reels, videos, captions, blogs, and promotional materials.
- Coordinate with the creative and marketing teams for regular content production.
- Identify and coordinate with relevant influencers and content creators for promotional campaigns and collaborations.
- Research current digital marketing trends, social media trends, and competitor activities.
- Prepare regular reports on social media growth, website traffic, advertising performance, and campaign results.
- Manage digital campaigns for events, promotions, offers, and special programmes.
- Work closely with internal teams to understand business requirements and convert them into effective digital campaigns.
Required Skills
- Strong knowledge of Digital Marketing and Social Media Marketing.
- Hands-on experience in Google Ads and Meta Ads.
- Good understanding of SEO and website optimisation.
- Experience in content creation and social media strategy.
- Knowledge of influencer marketing and brand collaborations.
- Strong analytical and reporting skills.
- Good communication and creative thinking skills.
- Ability to manage multiple campaigns and deadlines.
Qualification & Experience
- Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.
- Minimum 4 years of relevant experience in digital marketing.
- Proven experience in managing paid digital campaigns and social media platforms.
Interested candidates can share their updated CV with the HR Department.
Benefits:
Work Location: In person
