Paradise Yatra is looking for a Digital Marketing & Growth Executive to manage and grow our online presence and generate quality travel enquiries through digital marketing.
The role will involve a combination of social media marketing, SEO, paid advertising, content strategy, lead generation, and performance analysis.
Key Responsibilities
- Manage Paradise Yatra’s social media platforms, including Instagram and Facebook.
- Plan and maintain a monthly social media content calendar.
- Develop content ideas for reels, posts, stories, travel tips, destinations, packages, offers, and customer experiences.
- Monitor social media engagement, reach, audience growth, and content performance.
- Conduct keyword research and implement on-page SEO strategies to improve website visibility.
- Optimize website content, headings, meta titles, descriptions, internal links, and destination/package pages.
- Monitor website performance using Google Analytics and Google Search Console.
- Research competitors and identify new SEO and content opportunities.
- Plan, launch, manage, and optimize Google Ads and Meta Ads campaigns.
- Develop campaigns focused on generating genuine travel enquiries and leads.
- Monitor advertising metrics such as CTR, CPC, CPL, conversions, and ROI.
- Test different audiences, creatives, ad copies, and campaigns to improve performance.
- Track website traffic, leads, enquiries, and overall digital marketing performance.
- Prepare regular performance reports and suggest improvements based on data.
- Coordinate with the website and creative teams to execute marketing campaigns and content.
- Stay updated with digital marketing trends, SEO changes, social media trends, and advertising best practices.
Requirements
- Good practical understanding of SEO, social media marketing, Google Ads, and Meta Ads.
- Familiarity with Google Analytics and Google Search Console.
- Understanding of keyword research, on-page SEO, content marketing, and lead generation.
- Good communication and writing skills.
- Ability to analyze marketing data and make data-driven decisions.
- Creative mindset with an understanding of social media content.
- Ability to work independently and take ownership of assigned responsibilities.
- Experience in the travel and tourism industry is a plus.
- Knowledge of Canva, basic video editing, WordPress/CMS, or similar tools is an advantage.
Pay: ₹15,000.00 - ₹25,000.00 per month
Work Location: In person
