About the Role:
DMC is looking for an execution-oriented Performance Marketing professional with 4-5 years of hands-on experience across D2C/e-commerce and marketplace advertising. The role will manage paid media, multiple client accounts, day-to-day project execution and client communication. Strong expertise in Google Ads and Meta Ads is mandatory, with working exposure to Amazon, Flipkart, Blinkit, Myntraor similar retail media platforms. The person should also understand SEO well enough to oversee projects and guide the SEO resource.
The Tech Lead should therefore be equally comfortable designing architecture, reviewing code, guiding developers and writing critical code personally.
1) Core Skills:
Must Have
Good to Have
- Google Ads: Search, Shopping, Performance Max, Demand Gen, YouTube & remarketing Meta Ads: Facebook & Instagram full-funnel campaigns Campaign optimisation for ROAS, Revenue, Profitability, CPA/CAC, CVR & AOV GA4, tracking, reporting dashboards and Excel/Google Sheets Client communication, reporting and multi-project coordination Amazon Ads, Flipkart Ads, Blinkit Ads, Myntra Ads or similar retail media SEO understanding: technical, on-page, off-page, keywords & reporting Product feeds, catalogues and Merchant Center GTM, Meta Pixel, Conversion API and attribution Shopify/e-commerce, CRM, retention and CRO understanding
2) Key Responsibilities:a) Performance Marketing & Campaign Managementi) Plan, launch, manage and optimise paid campaigns across Google, Meta and relevant marketplace platforms for multiple clients.ii) Build channel-wise media strategies based on objectives, audiences, budgets and business KPIs.iii) Monitor budget pacing and performance daily; identify scaling and optimisation opportunities.iv) Test audiences, creatives, ad copy, landing pages, bidding strategies, campaign structures and SKU/product performance.
b) D2C & Marketplace Performancei) Understand website conversion funnels, acquisition and retargeting, product/category performance and product feeds/catalogues.ii) Use inventory, product and SKU performance to guide advertising priorities and marketplace optimisation.iii) Coordinate with client-side marketplace, e-commerce and operations teams and connect media performance with business outcomes.
c) SEO Project Oversighti) Review SEO strategy, implementation plans, technical/on-page/off-page requirements and keyword/organic performance.ii) Coordinate with the SEO resource and development team for website technical issues and implementation.iii) Participate in client discussions and present SEO progress, priorities and performance.
d) Client & Project Managementi) Act as a key point of contact for assigned clients and manage day-to-day communication, priorities, timelines and deliverables.ii) Convert client requirements into actionable internal tasks and coordinate Performance Marketing, SEO, Design, Content, Development and Analytics resources.iii) Proactively identify risks, delays and performance issues; follow up and escalate where required.iv) Conduct regular internal and client performance review meetings.
e) Reporting & Performance Analysisi) Prepare weekly, monthly and ad-hoc reports and translate campaign data into meaningful business insights.ii) Track performance against agreed KPIs and explain channel contribution, opportunities, challenges and next steps.iii) Identify tracking/data gaps across GA4, GTM, Meta Pixel/CAPI, Google Ads conversion tracking and marketplace dashboards, and coordinate resolution.
3) Candidate Profile:a) 4-5 years of relevant Performance Marketing / Digital Marketing experience; agency and multi-client experience is highly preferred.b) Hands-on with campaign execution and optimisation, not only team management.c) Commercially aware and focused on revenue, profitability and business outcomes - not only advertising metrics.d) Confident in client communication, presentations, prioritisation and ownership across multiple projects.e) Strong analytical and problem-solving mindset with the ability to identify issues and growth opportunities proactively.
4) Key Performance Indicators (KPIs):
Campaign & Growth
Client / Project / SEO
- Achievement of client-defined ROAS, CPA/CAC and revenue targets Budget efficiency and overall account improvement Successful testing and growth initiatives Timely communication, reporting, follow-ups and client satisfaction On-time deliverables and effective internal coordination Effective SEO oversight and progress against organic growth KPIs
5) What we expect form this role: a) The person should grow into a mini-account owner for a portfolio of clients - independently managing daily performance activities, multiple channels, client communication, internal coordination, reporting, recommendations and growth opportunities, while ensuring projects move forward without constant follow-up from senior management.
Experience: 4 to 5 years
Working Days: 5
Timings; 9:30 to 6:30
Pay: ₹70,000.00 - ₹80,000.00 per month
Benefits:
Work Location: In person
