Job Title: Performance MarketerJob Overview
We are looking for a highly motivated and data-driven Performance Marketer to join our team. The ideal candidate will be responsible for planning, executing, and optimizing paid marketing campaigns across digital platforms to drive lead generation, customer acquisition, and revenue growth.
Key Responsibilities
- Plan, manage, and optimize paid advertising campaigns across Google Ads and Meta Ads platforms.
- Handle monthly advertising budgets of approximately ₹10 Lakhs for Google Ads and ₹5 Lakhs for Meta Ads.
- Monitor campaign performance and optimize for maximum ROI, ROAS, CTR, CPC, and lead quality.
- Conduct audience research, competitor analysis, and market research to improve campaign performance.
- Create and manage remarketing and retargeting campaigns.
- Perform A/B testing on ad creatives, landing pages, and campaign strategies.
- Track and analyze campaign data using tools like Google Analytics, Meta Business Suite, and other reporting platforms.
- Coordinate with the creative and content teams for ad copies, banners, and campaign creatives.
- Generate regular performance reports and provide actionable insights for growth.
- Stay updated with the latest digital marketing trends, platform updates, and best practices.
Job Type: Full-time
Pay: From ₹50,000.00 per month
Benefits:
- Health insurance
- Internet reimbursement
- Leave encashment
- Provident Fund
Work Location: In person
