Chief Operating Officer (COO) – ReUnited India
Location: Delhi NCR, India
Job Type: Full-Time
Experience: 5–10+ years
Department: Leadership / Business Operations
Reports To: Founder & CEO
About ReUnited
ReUnited is a B2B platform transforming the way real estate brokers operate, collaborate and grow.
Our vision is to move brokers from a traditional “Property Dealer” mindset to a “Real Estate Portfolio Manager” mindset, while building a strong professional network, business opportunity ecosystem, knowledge platform and technology-enabled operating environment for the real estate community.
As we scale across cities and build a national network, we are looking for a Chief Operating Officer (COO) to build and lead the operating engine of the business.
About the Role
The COO will work directly with the Founder & CEO and will be responsible for turning strategy into execution, building scalable systems, driving business growth and creating a high-performance organisation.
This is not a traditional administrative operations role.
We are looking for a commercially driven operator who can bring together people, processes, technology, data and execution to build a scalable and profitable business.
Key areas of ownership:
- Business operations and cross-functional execution
- Membership growth and revenue operations
- Member onboarding, engagement and retention
- Sales and CRM performance
- Team productivity and performance management
- SOP and process development
- Technology, automation and reporting
- Events and broker community initiatives
- City/franchise operations
- Financial and operational discipline
- Management dashboards and business performance
Key ResponsibilitiesBusiness Operations & Execution
- Translate the Founder & CEO's strategy into annual, quarterly and monthly operating plans.
- Establish clear KRAs, KPIs and accountability across functions.
- Build and manage a strong weekly and monthly operating cadence.
- Track business performance and ensure timely execution.
- Identify operational bottlenecks and drive cross-functional solutions.
- Build systems that reduce dependency on Founder-led day-to-day execution.
Growth & Revenue Operations
- Build a predictable membership growth and revenue engine.
- Optimise the complete funnel: Lead → Qualification → Audit/Demo → Conversion → Onboarding → Engagement → Renewal → Referral.
- Establish sales targets, conversion benchmarks and pipeline reviews.
- Improve CRM adoption, sales productivity and follow-up discipline.
- Work with the marketing and sales teams to improve lead quality and conversion.
- Track metrics such as leads, conversion %, revenue, pipeline, CAC, revenue/member, renewal and churn.
Member Success & Retention
- Own the overall member lifecycle and member experience.
- Build structured onboarding and 30-60-90 day member success programs.
- Establish systems to monitor member engagement and identify at-risk members.
- Develop strategies to improve retention, renewals and referrals.
- Establish member satisfaction and NPS measurement.
- Create processes to understand and reduce member churn.
Events & Community
- Own the operational and commercial performance of ReUnited broker meets and events.
- Develop event processes, targets and performance metrics.
- Build a structured Event → Prospect → Membership conversion process.
- Track registrations, attendance, leads, conversions and event ROI.
City & Franchise Operations
- Build scalable systems for launching and managing ReUnited across cities.
- Develop city-level KPIs and reporting.
- Standardise onboarding, training and operating processes for city partners.
- Monitor city performance and create improvement plans for underperforming locations.
- Ensure a consistent ReUnited member experience across markets.
Technology, CRM & Automation
- Drive effective adoption of ReUnited's technology platform and CRM.
- Build dashboards that provide real-time visibility into business performance.
- Identify opportunities for automation and AI-driven productivity.
- Work with technology teams to prioritise features based on business impact.
- Use technology to reduce manual work and improve operational efficiency.
Team & Performance Management
- Build a high-performance, accountable organisation.
- Define roles, KRAs, KPIs and performance expectations.
- Recruit and develop key functional leaders.
- Establish regular performance reviews.
- Build incentive structures linked to measurable outcomes.
- Develop future leaders and strengthen organisational capability.
Financial & Operational Discipline
- Work with the Founder and Finance function on budgets and operating plans.
- Monitor revenue, expenses, profitability and unit economics.
- Track CAC, cost-to-serve and revenue per member.
- Identify productivity and cost optimisation opportunities.
- Establish monthly management reporting and performance reviews.
Process & SOP Development
Build the ReUnited Operating System with clear, documented processes for:
- Lead management
- Sales
- CRM
- Membership conversion
- Member onboarding
- Member engagement
- Member success
- Renewals
- Referrals
- Events
- Complaints and issue resolution
- City/franchise operations
- Recruitment and training
- Reporting and performance management
The goal is simple:
A good employee should be able to join ReUnited and understand what to do because the system tells them.
Candidate ProfileRequired
- 5–10+ years of relevant professional experience.
- Strong experience in business operations, general management or a scale-up environment.
- Proven experience managing cross-functional teams.
- Strong commercial and business understanding.
- Experience building processes and systems from scratch.
- Strong understanding of sales, customer/member lifecycle and retention.
- Strong analytical and problem-solving skills.
- Experience working with KPIs, dashboards and performance metrics.
- Strong CRM and technology orientation.
- Excellent communication and leadership skills.
- High ownership and strong execution mindset.
- Ability to work in a fast-paced, entrepreneurial environment.
Preferred Industry Experience
Candidates with experience in any of the following will be strongly preferred:
- Real Estate
- B2B platforms or marketplaces
- SaaS
- Membership businesses
- Franchise/network businesses
- Start-ups or scale-ups
- Sales-driven organisations
- Community or professional network businesses
- Technology-enabled services
What We Are Looking For
We are looking for someone who is:
Strategic enough to see the big picture.
Commercial enough to understand the numbers.
Operational enough to build the systems.
Analytical enough to identify the problem.
People-oriented enough to build the team.
Disciplined enough to drive accountability.
Entrepreneurial enough to operate without a playbook.
The ideal candidate is a builder and operator—someone who can take ownership, solve problems, create systems and make things happen.
What Success Looks Like
In this role, success means building an organisation that is:
- Scalable
- Measurable
- Process-driven
- Technology-enabled
- Customer/member-centric
- Commercially strong
- Less dependent on Founder-led execution
If you are excited by the opportunity to build the operating system of a growing business and play a key role in scaling a national real estate network, we would love to hear from you.
Pay: ₹80,000.00 - ₹100,000.00 per month
Application Question(s):
- Do you currently live in Gurgaon/Gurugram or Delhi NCR?
- How soon can you join us?
- What is your current CTC (annual)?
- Have you worked in a startup, scale-up, real estate, B2B, SaaS, marketplace, membership or franchise/network business?
Work Location: In person
