Marketer with experience in Salesforce CRM to join our dynamic marketing team. If you have a passion for B2B enterprise lead generation, account-based marketing, and crafting high-impact email campaigns, we’d love to hear from you.
Key Responsibilities:
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Plan and execute targeted B2B email marketing campaigns to nurture, engage, and convert leads.
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Create compelling email templates and scripts tailored for different audience segments.
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Implement account-based marketing (ABM) strategies to target high-value accounts.
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Utilize data-driven insights to personalize and optimize email outreach.
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Develop and execute remarketing and lead nurturing campaigns to re-engage potential customers.
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Manage and optimize Salesforce CRM for email marketing and lead management.
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Ensure data accuracy and segmentation for effective targeting.
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Conduct data building, cleanup, and validation to maintain high-quality prospect lists.
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Map the customer journey to personalize email interactions at each stage.
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Implement email automation workflows to improve lead nurturing and customer retention.
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Conduct A/B testing on subject lines, email content, and CTAs to enhance engagement.
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Monitor key metrics such as open rates, CTR, and conversions, and optimize campaigns accordingly.
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Ensure compliance with email marketing regulations and best practices.
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Drive cold email outreach and cold calling efforts to generate new business opportunities.
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Develop strategies for recycling leads and ensuring no opportunity is lost.
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Leverage multi-channel approaches (email, LinkedIn, etc.) to enhance engagement.
Qualifications & Skills:
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2+ years of experience in a digital marketing agency with hands-on email marketing experience.
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Expertise in lead generation, account-based marketing (ABM), and B2B outreach.
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Strong proficiency in Salesforce CRM, email marketing tools, and automation platforms.
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Excellent copywriting skills for email campaigns and sales outreach.
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Knowledge of target ICP identification, segmentation, and personalization.
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Experience in data management, validation, and cleanup for effective targeting.
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Ability to track and analyze campaign performance and optimize strategies accordingly.
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Familiarity with remarketing, nurturing, and recycling leads for improved conversion.
Why Join AlgoShack:
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Be part of an innovative company revolutionizing software testing.
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Work with a talented team in a fast-paced, growth-driven environment.
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Competitive salary and benefits, including health and wellness perks.
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Office parties, team outings, and rewards & recognition programs.
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Opportunity for career growth and skill development.
Job Details:
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Position Available: 1
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Job Type: Full-time
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Notice Period: Immediate Joiner
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Job Location: Marathalli, Bangalore
