1. Website Management
- Update website content, images, banners, and blogs regularly.
- Coordinate with developers for website maintenance and improvements.
- Ensure website speed, mobile responsiveness, and SEO compliance.
- Monitor website performance using analytics tools.
2. Search Engine Optimization (SEO)
- Conduct keyword research and competitor analysis.
- Perform on-page and off-page SEO activities.
- Build quality backlinks and improve domain authority.
- Publish SEO-friendly blogs and landing pages.
- Monitor keyword rankings and submit monthly SEO reports.
3. Google Business Profile (Google Maps)
- Optimize Google Business Profile.
- Upload regular photos, posts, offers, and updates.
- Improve local search rankings.
- Respond to customer reviews and queries.
- Monitor Google Maps performance.
4. Social Media Marketing
- Plan and execute content calendars.
- Design and publish engaging posts, reels, stories, and videos.
- Manage Facebook, Instagram, LinkedIn, YouTube, and other platforms.
- Increase followers and engagement organically.
- Respond to comments and direct messages.
5. Paid Advertising
- Create and manage Google Ads campaigns.
- Manage Meta (Facebook & Instagram) Ads.
- Optimize campaigns for lead generation, website traffic, and conversions.
- Monitor ad budgets and ROI.
- Submit campaign performance reports.
6. Content Marketing
- Develop creative content for digital platforms.
- Write blogs, articles, email campaigns, and website copy.
- Coordinate with designers and videographers.
- Ensure brand consistency across all marketing materials.
7. Email & WhatsApp Marketing
- Design and execute email campaigns.
- Create promotional WhatsApp campaigns.
- Maintain customer databases.
- Monitor open rates, click-through rates, and conversions.
8. Lead Generation
- Generate qualified leads through digital campaigns.
- Track leads from multiple platforms.
- Coordinate with the sales team for lead follow-up.
- Improve conversion rates through campaign optimization.
9. Analytics & Reporting
- Monitor Google Analytics and Search Console.
- Track campaign performance and website traffic.
- Prepare weekly and monthly performance reports.
- Present insights and recommendations for improvement.
10. Online Reputation Management
- Monitor online reviews and ratings.
- Respond professionally to customer feedback.
- Maintain positive brand reputation across digital platforms.
11. Graphic & Video Coordination
- Coordinate the creation of posters, banners, videos, and reels.
- Ensure all creatives align with brand guidelines.
- Maintain a digital asset library.
12. Market Research
- Monitor competitors' digital activities.
- Research new marketing trends and technologies.
- Recommend innovative marketing strategies.
Key Performance Indicators (KPIs)
- Organic website traffic growth.
- SEO keyword ranking improvements.
- Google Business Profile ranking.
- Social media follower growth.
- Engagement rate.
- Leads generated per month.
- Cost per lead (CPL).
- Return on Ad Spend (ROAS).
- Website conversion rate.
- Email open and click-through rates.
- Monthly revenue generated through digital marketing.
Deliverables
- Daily social media posts and engagement.
- Weekly marketing performance report.
- Monthly SEO report.
- Monthly Google Ads and Meta Ads report.
- Monthly website analytics report.
- Monthly lead generation report.
- Quarterly digital marketing strategy review.
Required Skills
- Google Ads
- Meta Ads Manager
- SEO (On-page & Off-page)
- Google Analytics 4 (GA4)
- Google Search Console
- Canva / Adobe Photoshop
- WordPress or other CMS platforms
- Email marketing tools
- Social media management tools
- Microsoft Excel & PowerPoint
- Basic HTML/CSS knowledge (preferred)
- Strong communication and analytical skills
Pay: ₹18,000.00 - ₹25,000.00 per month
Benefits:
Work Location: In person
