Adobe CDP + CJA Specialist
- Microsoft SQL Developer Certified Associate, Adobe AEP CDP Certified Expert
- in Adobe Campaign Classic (both Business Practitioner and Developer), Adobe
Qualified in Adobe Experience Platform, and SFMC Email Specialist.
- Implemented Adobe CDP from the ground up - identity resolution stitching known
and anonymous profiles via Web SDK, profile and audience building, and audience
segmentation
- Configured XDM data ingestion schemas, profiles unification, datasets, identity
namespaces, and merge policies aligned with enterprise data model
- Implemented Adobe Customer Journey Analytics (CJA) - data views, cross-channel
journey reports, attribution models, and segmentation aligned with CDP audiences
- Translated business use cases (acquisition, nurture, ABM, retention, event
engagement) into CDP audience logic and CJA measurement frameworks
- Owned consent enforcement, governance labels, and pre-activation audience QA
processes
- Operationalized GDPR, CCPA, and CAN-SPAM compliance - including consent
framework, data retention policies, DSAR handling, and governance labels within
Adobe CDP
- Led Web SDK implementation, tag management, event schema design, and data
layer governance across web properties
