Role Summary
The Marketing Executive will be responsible for planning, executing, and managing all marketing, branding, and digital outreach activities. This role requires expertise in digital marketing, content creation, B2B communication, and a strong understanding of online advertising, Artificial Intelligence, and SEO to generate leads and enhance company's visibility.
Key Responsibilities
- Develop and implement marketing strategies aligned with business goals.
- Manage digital campaigns across Google Ads, Meta Ads, and LinkedIn Campaign Manager.
- Optimize SEO (On-Page, Off-Page, Technical) to improve online visibility.
- Create and manage content for B2B communication, branding, and lead generation.
- Monitor and analyze campaign performance using Google Analytics & Search Console.
- Oversee company website (CMS/WordPress) and ensure timely updates.
- Design marketing collateral using Canva and Adobe tools (basic).
- Execute email marketing campaigns and manage LinkedIn company pages.
- Support vendor registrations, tender platforms, and government procurement portals.
- Collaborate with internal teams to ensure consistent brand messaging.
Required Skills & Competencies
Technical Skills
- SEO (On-Page, Off-Page, Technical)
- Google Ads, Meta Ads, LinkedIn Campaign Manager
- Google Analytics & Search Console
- Email Marketing
Soft Skills
- Strong written & verbal communication
- Self-driven with ownership mindset
- Creative thinking & problem-solving ability
- Attention to detail & deadline orientation
- Analytical approach to data & metrics
- Comfortable with B2B / technical content
Preferred / Advantageous
- Prior experience in marine, engineering, or industrial B2B environments
- Experience managing LinkedIn company pages for lead generation and brand building
- Knowledge of export marketing or international client outreach
Pay: ₹30,000.00 - ₹50,000.00 per month
Application Question(s):
- How many years of experience do you have in Digital Marketing (B2B)?
- Are you comfortable with 6 day working week?
Work Location: In person
