Key Responsibilities:
1. Brand Content Development:
- Create clear, engaging, and consistent brand messaging across all platforms.
- Develop brand narratives, taglines, and campaign copy aligned with marketing strategy.
- Ensure tone of voice consistency across communications.
2. Marketing & Campaign Content:
- Write content for digital campaigns, advertisements, brochures, flyers, and promotional materials.
- Develop email marketing copy, landing pages, and performance marketing content.
- Collaborate with design and marketing teams to deliver integrated campaigns.
3. Product Content:
- Write product descriptions, feature highlights, and technical-to-consumer translations.
- Develop website product pages and e-commerce content.
- Support product launches with compelling storytelling and positioning.
4. Digital & Social Media Content:
- Create engaging social media posts, captions, and short-form content.
- Develop blog articles, SEO-friendly website content, and thought leadership pieces.
- Monitor content performance and optimise based on engagement insights.
5. Content Strategy & Optimisation:
- Assist in content calendar planning and execution.
- Conduct keyword research to support SEO initiatives.
- Ensure all content aligns with brand guidelines and marketing objectives.
Qualifications & Experience
- Bachelor’s degree in Marketing, Communications, Journalism, or related field.
- 2–5 years of experience in content writing, copywriting, or digital marketing.
- Strong portfolio showcasing brand, marketing, and product content.
- Understanding of SEO principles and digital marketing channels.
- Excellent writing, editing, and proofreading skills.
- Ability to adapt tone for different audiences and platforms.
Key Competencies Creative
- Thinking & Storytelling
- Brand Alignment & Voice Consistency
- SEO & Digital Content Knowledge
- Attention to Detail Collaboration & Communication
- Time Management & Deadline Adherence
Job Types: Full-time, Permanent
Pay: ₹20,000.00 - ₹50,000.00 per month
Benefits:
- Food provided
- Paid sick time
- Paid time off
- Provident Fund
Work Location: In person
