Job Description – Media Planning & Buying
Position: Media Planning & Buying Executive / Manager
Industry: Advertising Agency
Roles & Responsibilities:
Develop media strategies and plans based on client objectives and campaign goals.
Plan and execute media buying across Digital, Print, TV, Radio, Outdoor, and other platforms.
Negotiate with media vendors and publishers for best pricing and placements.
Monitor campaign performance and optimize media spends for maximum ROI.
Coordinate with creative, servicing, and performance marketing teams for campaign execution.
Analyze market trends, audience insights, and competitor activities.
Prepare media plans, budgets, schedules, and campaign reports.
Ensure timely campaign delivery and maintain strong relationships with media partners.
Track billing, release orders, and vendor payments related to media activities.
Requirements:
Bachelor’s degree in Marketing, Advertising, Mass Communication, or related field.
Experience in media planning and buying within an advertising agency preferred.
Strong understanding of digital and traditional media platforms.
Good negotiation, analytical, and communication skills.
Proficiency in Excel, PowerPoint, and media planning tools.
Ability to manage multiple campaigns and meet deadlines.
Preferred Skills:
Knowledge of Meta Ads, Google Ads, programmatic buying, and analytics tools.
Strong client handling and coordination skills.
Strategic thinking with attention to detail.
Pay: ₹70,000.00 - ₹90,000.00 per month
Work Location: In person
