Overview:
The main purpose of the role is to enable EMEA Digital Commerce Sales teams with advanced analytics & business recommendations. The candidate will work with mid level to Senior level Sales leaders in the org, be their go-to person for all analytics and deep dive needs. Own end-to-end delivery of omni analytics—turning data into decisions that unlock real revenue impact. Partner cross-functionally with Business Units, Demand Accelerator (Category Management, Planogram), and DCOM teams to fix our omni blind spots and build scalable capabilities.
Responsibilities:
- Strategic Analysis & Ownership
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Translate digital and instore shopper behavior, store-level performance variance, and SKU velocity patterns into executive-ready business cases and trade-off recommendations
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Monitor market category, customer and competitor performance across key markets and generate scorecards and performance overviews for the categories and customers.
- Own Omni workstream roadmap and delivery; Accountable for defining and achieving Omni SOP delivery
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Senior Stakeholder Influence & Cross-Functional Alignment
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Influence senior stakeholders (BU, KAM, leadership) on key projects
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Represent ongoing channel development projects in strategic forums, articulating growth impact, risks, and resource needs to leadership audiences
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Drive alignment between capabilities within GCC and Lead cross-functional squads across DX analytics, DCOM, Perfect Store, and Commercial reporting teams
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Capability Building & Team Development
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Design and implement scalable omni analytics frameworks, automating dashboard delivery, range planning processes, and performance measurement
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Lead knowledge sharing and best practice transfer across markets (e.g., UK proof points to WMT, AH, Checkers)
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Monitor squad health, resolve blockers (data access, capacity), establish governance rhythms
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Data Rich -> Insight Rich
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Leverage multiple data sources (Nielsen/IRI, Household panel data, Customer scan/loyalty data) and market/customer understanding. Carry out ad hoc strategic analysis consolidating multiple data sources to provide strategic insight.
- Supporting on sub channel insights & data projects, project management, creating materials for markets & selling stories for customers.
- Able to collaborate and work with BU teams and external third party agencies to acquire information and resolve any service issues on projects
Qualifications:
- Bachelor’s degree in business, Engineering: MBA a plus
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9-11 years analytics/digital commerce; proven cross-functional impact delivery
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Deep omni expertise in shopper dynamics, online fulfilment models, digital shelf optimization, perfect store principles, category management best practices
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Strong commercial lens: P&L awareness, customer economics, trade ROI
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Strong understanding of statistical methods, test-and-learn frameworks, and MMM/incrementality measurement (for retail media applications)
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Advanced tools: PowerBI automation, executive storytelling (Excel/PPT)
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CPG/FMCG experience preferred
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Influence without authority across matrix (BU, KAM, DX, DCOM, category teams)
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Entrepreneurial ownership—runs independently, makes trade-offs, coaches others up
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Experience managing ambiguity and conflicting stakeholder priorities, making strategic trade-offs without escalation
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Comfort navigating global-local tensions, aligning centralized GCC capabilities with decentralized market execution needs
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Experience managing project teams preferred, or demonstrated pod/workstream leadership
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Strong coaching and mentoring skills, with ability to elevate analytical talent and build functional expertise
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Systems thinker who sees connections across channels, categories, and markets; avoids siloed problem-solving
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Resilient and adaptable in fast-paced, high-change environments; comfortable with iteration and course correction
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Intellectually curious with growth mindset; stays current on omnichannel retail trends, emerging technologies, and competitive landscape
