Company: Wildship Enterprises Pvt. Ltd. (Parent Company of Svastika)
Location: Vikhroli, Mumbai
Department: Marketing
Employment Type: Full-time
Experience: 1–3 Years
About Us
Wildship Enterprises, the parent company of Svastika, is a growing B2C eCommerce company specializing in home décor and gifting products. We are passionate about creating meaningful products that combine aesthetics with cultural and spiritual values.
We are looking for a Performance Marketing Executive to support and optimize our digital advertising efforts across Google Ads and Meta Ads platforms.
Role Overview
The Performance Marketing Executive will be responsible for executing, monitoring, and optimizing paid advertising campaigns across Google and Meta platforms. The ideal candidate should have hands-on experience in campaign management, reporting, audience targeting, and performance analysis.
Key ResponsibilitiesCampaign Management
- Create, manage, and optimize campaigns across:
- Google Search Ads
- Google Shopping Ads
- Performance Max Campaigns
- Display Campaigns
- YouTube Ads
- Facebook Ads
- Instagram Ads
- Monitor daily campaign performance and budgets.
- Implement recommendations to improve campaign results.
Audience & Campaign Optimization
- Create and manage custom audiences, lookalike audiences, and remarketing campaigns.
- Assist in audience segmentation and targeting strategies.
- Optimize campaigns to improve ROAS, CTR, conversions, and customer acquisition.
Creative Coordination
- Coordinate with the design and content teams for ad creatives and campaign requirements.
- Assist in creative testing and performance analysis.
Analytics & Reporting
- Monitor campaign performance using Google Analytics 4 and Meta Ads Manager.
- Track conversions, campaign KPIs, and customer acquisition metrics.
- Prepare daily, weekly, and monthly performance reports.
- Identify trends and provide actionable insights for campaign improvements.
Marketplace & Website Support
- Support marketing activities across eCommerce platforms and the company website.
- Assist in promotional campaigns, seasonal sales, and product launches.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 1–3 years of experience in Performance Marketing or Digital Marketing.
- Hands-on experience with Google Ads and Meta Ads.
- Basic understanding of Google Analytics 4, Meta Pixel, and conversion tracking.
- Knowledge of audience targeting, remarketing, and campaign optimization.
- Good analytical and reporting skills.
- Proficiency in MS Excel and Google Sheets.
- Strong communication and coordination skills.
Preferred Qualifications
- Experience in B2C eCommerce marketing.
- Familiarity with Google Tag Manager.
- Experience working with online brands or eCommerce businesses.
- Understanding of ROAS, CPA, CTR, and conversion optimization.
Why Join Wildship Enterprises?
- Work with a fast-growing eCommerce brand.
- Gain hands-on experience in scaling digital advertising campaigns.
- Collaborative and learning-focused work environment.
- Career growth opportunities in performance marketing and eCommerce.
Pay: ₹40,000.00 - ₹45,000.00 per month
Benefits:
- Health insurance
- Leave encashment
- Paid sick time
- Paid time off
Ability to commute/relocate:
- Vikhroli, Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):
- How many years of experience do you have in Performance Marketing?
- Do you have hands-on experience managing Google Ads campaigns?
- Do you have hands-on experience managing Meta Ads (Facebook & Instagram Ads)?
- Have you worked for an eCommerce brand?
- What was your average monthly ad spend budget?
Education:
Location:
- Vikhroli, Mumbai, Maharashtra (Required)
Shift availability:
Work Location: In person
