Job Description:
Must-Have Skills
Salesforce Data Cloud Expertise
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Hands-on experience with Salesforce Data Cloud implementation and administration.
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Strong knowledge of: Data Streams, Data Lake Objects (DLOs), Data Model Objects (DMOs), Identity Resolution, Unified Profiles, Calculated Insights, Audience Segmentation and Activation Targets
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AI-driven segmentation, propensity modeling, and Next Best Action use cases.
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Predictive audiences for churn, cross-sell, upsell, and customer lifetime value.
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Experience integrating with tools like CRM, Marketing Automation, Web, Mobile App, Commerce, and Loyalty data.
Data & Technical Skills
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Strong SQL proficiency.
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Understanding of customer data architecture and Customer 360 concepts.
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Experience with APIs, ETL processes, and data integrations.
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Data validation, troubleshooting, and governance experience.
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Familiarity with Tableau, Power BI, or similar analytics tools will be an additional advantage.
Marketing & CX Understanding
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Knowledge of customer journeys, lifecycle marketing, and personalization.
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Knowledge and experience supporting omnichannel engagement across Email, SMS, WhatsApp, Push, and Paid Media.
Good-to-Have Skills
- Integration with Google Ads, Meta, DV360, and other activation platforms.
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Experience with data lake and data warehouse.
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Knowledge of Adobe RT-CDP, Segment, Tealium, or other CDP platforms.
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Familiarity with MC Next set-up.
Preferred Certifications
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Salesforce Certified Data Cloud Consultant
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Salesforce Marketing Cloud Consultant
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Salesforce AI Associate
Ideal Candidate: A expert who can independently build identity resolution frameworks, create actionable audiences, and activate customer data to drive personalization and business outcomes.
Location:
India - Maharashtra- Pune - Baner - Amar Madhuban Tech Park
Brand:
Merkle
Time Type:
Full time
Contract Type:
Permanent
