Digital Marketing & Web Designing Executive
Organization: Hotel Opulence Kalinga, KA Group
Location: Patia, Bhubaneswar, Odisha
Position: Digital Marketing & Web Designing Executive
Experience: 2–5 Years
Employment Type: Full-Time
Industry: Hospitality / Hotel
Job Summary
Hotel Opulence Kalinga is looking for a creative, performance-driven, and technically skilled specialist in Digital Marketing & Web Designing Executive to strengthen our online presence and drive business growth. The ideal candidate will be responsible for planning and executing digital marketing campaigns, managing the hotel website, creating engaging visual content, improving search engine rankings, generating quality leads, and increasing direct room bookings, banquet enquiries, and brand visibility. This role requires a blend of digital marketing expertise, web design skills, creativity, and analytical thinking.
Key Responsibilities
- Develop and implement digital marketing strategies to increase hotel revenue, direct bookings, and brand awareness.
- Plan, execute, monitor, and optimize Google Ads, Meta (Facebook & Instagram) Ads, LinkedIn Ads, and YouTube campaigns.
- Perform On-Page, Off-Page, and Technical SEO to improve search engine rankings and organic traffic.
- Manage the hotel's website using WordPress or other CMS platforms, ensuring it is updated, secure, mobile-friendly, and user-friendly.
- Design and maintain landing pages for marketing campaigns and promotional offers.
- Create visually appealing graphics, banners, brochures, posters, email creatives, social media posts, and promotional materials using Adobe Creative Suite, Canva, or Figma.
- Develop and execute social media marketing strategies across Facebook, Instagram, LinkedIn, YouTube, and Google Business Profile.
- Create engaging content including blogs, reels, videos, and promotional campaigns to enhance online engagement.
- Manage email marketing, WhatsApp campaigns, and online promotional activities.
- Monitor website performance using Google Analytics 4, Google Search Console, and Google Tag Manager.
- Generate qualified leads for room reservations, banquet bookings, weddings, conferences, and corporate events.
- Coordinate with the Sales, Front Office, Banquet, and Operations teams to support promotional campaigns and business objectives.
- Conduct competitor analysis and recommend innovative digital marketing strategies.
- Ensure consistent branding across all digital platforms and marketing materials.
- Prepare weekly and monthly MIS reports highlighting campaign performance, lead generation, ROI, and website analytics.
Required Qualifications
- Bachelor's Degree in Marketing, Information Technology, Computer Science, Multimedia, Graphic Design, or a related field.
- Certification in Digital Marketing, Google Ads, Meta Blueprint, SEO, WordPress, UI/UX, or Graphic Design will be an added advantage.
Experience
- 2–5 years of hands-on experience in Digital Marketing, Website Management, Web Designing, SEO, Performance Marketing, or Hospitality Marketing.
- Candidates with prior experience in the hotel or hospitality industry will be preferred.
Technical Skills
- Digital Marketing Strategy
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Google Ads
- Meta Ads (Facebook & Instagram)
- Social Media Marketing
- WordPress CMS
- HTML5 & CSS3
- Basic JavaScript
- Responsive Web Design
- Canva
- Adobe Photoshop
- Adobe Illustrator
- Figma
- Google Analytics 4
- Google Search Console
- Google Tag Manager
- Email Marketing
- WhatsApp Business Marketing
- Content Writing & Content Marketing
- Video Editing (Adobe Premiere Pro, CapCut, or similar tools)
- AI-powered marketing tools such as ChatGPT, Canva AI, and Adobe Firefly.
Key Skills
- Creative thinking and visual design.
- Strong communication and presentation skills.
- Time management and multitasking abilities.
- Analytical mindset with data-driven decision-making.
- Problem-solving and campaign optimization.
- Team collaboration and project coordination.
- Customer-focused marketing approach.
Expertise in
- Increase in direct room bookings and banquet enquiries.
- Website traffic growth and visitor engagement.
- Improvement in SEO rankings and organic traffic.
- Return on Ad Spend (ROAS).
- Cost Per Lead (CPL) optimization.
- Lead generation and conversion rates.
- Social media engagement and audience growth.
- Website performance, speed, and uptime.
- Campaign ROI and marketing effectiveness.
- Brand awareness and online reputation improvement.
Compensation & Benefits
- Competitive salary based on experience and performance.
- Professional training and career development opportunities.
- Opportunity to work in a dynamic and growth-oriented hospitality environment.Why Join Hotel Opulence Kalinga?
Join a fast-growing hospitality brand where creativity meets innovation. At Hotel Opulence Kalinga, you will have the opportunity to lead impactful digital campaigns, build engaging online experiences, contribute directly to business growth, and advance your career in a collaborative and professional work environment.
Apply now - [email protected], and become a part of KA Group.
Pay: ₹15,000.00 - ₹20,000.00 per month
Benefits:
- Cell phone reimbursement
- Paid time off
Work Location: In person
