About the Role
We are looking for a results-driven Performance Marketing Executive to join our growing marketing team. The ideal candidate should have a strong understanding of paid advertising, digital marketing strategies, campaign optimization, SEO, and social media marketing.
You will be responsible for planning, executing, monitoring, and optimizing digital campaigns across multiple platforms to increase brand awareness, website traffic, lead generation, and conversions.
This is an excellent opportunity for someone who enjoys analysing data, improving campaign performance, and delivering measurable business results.
Key Responsibilities
Performance Marketing
- Plan, execute, and optimize paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, and other digital platforms.
- Monitor campaign performance and continuously improve ROI, ROAS, CTR, CPC, CPA, and conversion rates.
- Manage advertising budgets efficiently to maximize campaign performance.
- Conduct A/B testing for creatives, audiences, landing pages, and ad copies.
Meta Advertising
- Create, manage, and optimize Meta Ads campaigns.
- Build audience targeting strategies including custom, lookalike, and retargeting audiences.
- Monitor Meta Pixel events and campaign tracking.
- Improve lead generation and conversion performance through continuous optimization.
Search Engine Optimization (SEO)
- Perform on-page and off-page SEO activities.
- Conduct keyword research and competitor analysis.
- Improve website rankings and organic traffic.
- Monitor website performance using SEO tools and recommend improvements.
Social Media Marketing (SMM)
- Develop paid and organic social media strategies.
- Work closely with content creators and designers to create high-performing campaigns.
- Analyse social media performance and engagement metrics.
- Recommend improvements based on platform insights and audience behaviour.
Strategy & Analytics
- Develop digital marketing strategies aligned with business objectives.
- Analyse campaign performance using Google Analytics, Meta Business Suite, Google Search Console, and other marketing tools.
- Prepare weekly and monthly performance reports with actionable insights.
- Identify new growth opportunities and digital marketing trends.
Collaboration
- Coordinate with the content, design, and sales teams to execute integrated marketing campaigns.
- Ensure marketing activities align with brand guidelines and campaign objectives.
- Support product launches, promotional campaigns, and seasonal marketing initiatives.
Required Skills
- Strong knowledge of Meta Ads Manager and Facebook Business Manager.
- Experience with Google Ads and campaign optimization.
- Good understanding of Search Engine Optimization (SEO).
- Knowledge of Social Media Marketing (SMM) strategies.
- Familiarity with Google Analytics, Google Search Console, and Meta Insights.
- Strong analytical and problem-solving skills.
- Understanding of conversion tracking, pixels, and campaign attribution.
- Excellent communication and organisational skills.
- Ability to manage multiple campaigns and meet deadlines.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, Digital Marketing, or a related field.
- 1–3 years of experience in performance marketing or digital marketing.
- Certifications in Google Ads, Meta Blueprint, Google Analytics, or SEO are an advantage.
- Freshers with strong digital marketing knowledge, certifications, and project experience are encouraged to apply.
We're looking for someone who:
- Is passionate about digital marketing and paid advertising.
- Enjoys analysing data and improving campaign performance.
- Stays updated with the latest digital marketing trends and platform updates.
- Thinks strategically and focuses on measurable business outcomes.
- Takes ownership of campaigns and continuously seeks improvement.
Benefits
- Competitive salary with performance-based growth opportunities.
- Opportunity to work on multi-channel digital marketing campaigns.
- Hands-on experience with leading advertising platforms and analytics tools.
- Career development in a fast-growing organisation.
- Collaborative and supportive work environment.
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Pay: ₹15,000.00 - ₹18,000.00 per month
Benefits:
- Health insurance
- Paid time off
Work Location: In person
