About the Role
We are seeking a strategic and execution-focused Head of Brand & Growth Marketing to lead brand strategy, consumer marketing, and growth across a portfolio of consumer on-demand brands. Reporting directly to the Founder/CEO, this role requires a leader who can build compelling brand narratives for the Bharat (Tier 2/3) audience while driving measurable business growth through full-funnel marketing.
Key Responsibilities
- Define and lead brand positioning, messaging, and go-to-market strategy across multiple consumer brands.
- Develop scalable brand and growth playbooks that drive awareness, engagement, customer acquisition, and retention.
- Lead integrated marketing initiatives across content, creator partnerships, digital, performance, and regional marketing channels.
- Build and optimize end-to-end customer funnels, ensuring measurable impact on acquisition, conversion, and repeat usage.
- Drive vernacular and regional marketing strategies tailored to Tier 2/3 consumer segments.
- Establish marketing frameworks, KPIs, reporting mechanisms, and best practices across the brand portfolio.
- Collaborate closely with cross-functional teams, business leaders, and founders to align marketing initiatives with business objectives.
- Build, mentor, and lead high-performing brand and growth marketing teams.
To apply: Share specific brand narratives or campaigns you’ve built for Tier 2/3 or Bharat audiences, along with the funnel results they drove — not general brand philosophy. We’re looking for someone who has actually done this, not someone who can talk about doing it.
Requirements
- 8–10 years of progressive experience in Brand Marketing, Growth Marketing, or Consumer Marketing.
- Proven success in scaling consumer-facing brands within D2C, hyperlocal, marketplace, retail, franchise, or on-demand businesses.
- Deep understanding of Tier 2/3 ("Bharat") consumer behaviour, regional marketing, and vernacular content ecosystems.
- Strong expertise in brand strategy, integrated marketing, performance marketing, creator ecosystems, and customer lifecycle management.
- Demonstrated ability to build scalable marketing systems, drive cross-functional collaboration, and deliver measurable business outcomes.
- Excellent leadership, stakeholder management, strategic thinking, and analytical capabilities.
Benefits
- Leadership Impact: Report directly to the Founder/CEO and play a key role in shaping the growth strategy of multiple consumer brands.
- Strategic Ownership: Own the complete brand and growth marketing function, from brand positioning to customer acquisition and retention.
- Build at Scale: Create and implement scalable marketing playbooks that can be replicated across a portfolio of high-growth brands.
- High-Growth Environment: Work in a fast-paced, entrepreneurial organization where ideas are valued and execution drives impact.
- Career Growth: Opportunity to build and lead a high-performing marketing team while influencing key business decisions.
- Market Exposure: Gain hands-on experience driving brand growth across Tier 2/3 ("Bharat") markets through both digital and on-ground initiatives.
- Collaborative Culture: Work alongside experienced founders and cross-functional leaders to build category-defining consumer brands.
Pay: ₹1,500,000.00 - ₹1,800,000.00 per year
Benefits:
- Health insurance
- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund
Ability to commute/relocate:
- Mohali Sas Nagar, Chandigarh: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Growth Marketing: 8 years (Required)
Willingness to travel:
Work Location: In person
