About the Role
FuturScreen Films is looking for a data-driven and result-oriented Performance Marketer who is passionate about generating leads, scaling campaigns, and maximizing return on ad spend (ROAS). If you enjoy analyzing campaign performance, optimizing digital advertising, and driving measurable business growth, we'd love to hear from you.
Key Responsibilities
- Plan, launch, and optimize paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, and other digital platforms.
- Generate high-quality leads while maintaining target cost per lead (CPL).
- Monitor campaign performance daily and optimize for better ROI and ROAS.
- Conduct audience research, competitor analysis, and A/B testing.
- Create campaign strategies for lead generation, website traffic, conversions, and brand awareness.
- Collaborate with the creative team to develop high-performing ad creatives, videos, and landing pages.
- Track campaign metrics using Meta Ads Manager, Google Analytics (GA4), Google Tag Manager (GTM), and Google Ads.
- Prepare weekly and monthly performance reports with actionable insights.
- Manage advertising budgets efficiently and scale successful campaigns.
- Stay updated with the latest digital marketing trends, platform updates, and advertising policies.
- Work closely with the sales team to improve lead quality and conversion rates.
Required Skills
- Strong knowledge of Meta Ads Manager and Google Ads.
- Experience with Google Analytics (GA4) and Google Tag Manager.
- Understanding of conversion tracking, Meta Pixel, and Google conversion tracking.
- Knowledge of audience targeting, remarketing, and lookalike audiences.
- Experience with lead generation and e-commerce campaigns.
- Excellent analytical and problem-solving skills.
- Strong communication and teamwork abilities.
- Ability to manage multiple campaigns simultaneously.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- 1–3 years of experience in Performance Marketing or Digital Marketing.
- Google Ads or Meta Blueprint certifications are an added advantage.
What We Offer
- Competitive salary with performance-based incentives.
- Career growth opportunities.
- Hands-on experience with diverse client projects.
- Collaborative and creative work environment.
- Continuous learning and professional development.
Pay: ₹20,000.00 - ₹35,000.00 per month
Work Location: In person
