Here's a professional Job Description for an Online Marketing Manager role based on your requirements.
Job Title: Online Marketing Manager
Location: Bangalore
Experience: 3+ Years
CTC: ₹6 LPA – ₹12 LPA (Based on experience, skills, and interview performance)
Notice Period: Immediate to 1 Month (15 days preferred)
Job Summary
We are looking for a results-driven Online Marketing Manager to lead and execute digital marketing initiatives that drive brand awareness, customer acquisition, and revenue growth. The ideal candidate should have hands-on experience in planning, implementing, and optimizing digital marketing campaigns across multiple online channels.
Key Responsibilities
- Plan, execute, and optimize digital marketing campaigns across Google Ads, Meta Ads, LinkedIn, and other online platforms.
- Manage SEO, SEM, email marketing, social media marketing, and content marketing initiatives.
- Monitor campaign performance and optimize ROI using analytics and performance metrics.
- Develop and implement strategies to increase website traffic, lead generation, and conversions.
- Manage marketing budgets and allocate spend effectively across channels.
- Collaborate with the content, design, sales, and product teams to execute integrated marketing campaigns.
- Track KPIs and prepare weekly/monthly performance reports with actionable insights.
- Conduct competitor analysis and stay updated with the latest digital marketing trends and platform updates.
- Manage online reputation and improve brand visibility across digital channels.
- Utilize marketing automation and CRM tools to nurture leads and improve customer engagement.
Required Skills
- 3+ years of hands-on experience in Digital/Online Marketing.
- Strong knowledge of Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and YouTube campaigns.
- Experience in SEO, SEM, Google Analytics (GA4), Google Tag Manager, and Search Console.
- Good understanding of email marketing platforms and marketing automation tools.
- Knowledge of lead generation, conversion optimization, and performance marketing.
- Familiarity with CRM tools and campaign tracking.
- Strong analytical and problem-solving skills.
- Excellent communication and stakeholder management abilities.
- Ability to manage multiple campaigns simultaneously in a fast-paced environment.
Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Google Ads, Google Analytics, Meta Blueprint, or other relevant digital marketing certifications are preferred.
- Experience working with B2B, B2C, or e-commerce marketing campaigns is an added advantage
Pay: ₹600,000.00 - ₹1,200,000.00 per year
Work Location: In person
