Position: Associate Director / Director , Growth
Location: Bangalore
Working Days: Monday to Friday
Experience Required: 10+ years
Client: Leading Home Appliances Brand
Our Client is building India's most innovative kitchen appliances brand. Backed by deep commercial kitchen expertise and a strong in-house R&D team, we bring category-first innovations into Indian homes. Led by repeat founders and strong leadership talent, Our Client is entering a rapid national expansion phase , scaling D2C, marketplaces, and an offline experience centre network across kitchen, laundry, cooling, and air care.
This is a build-from-zero growth leadership role, not a campaign management role. You will architect, scale, and lead Beyond's entire demand engine , owning how new customers find us, how we convert consideration into purchase, how we extend value across the customer relationship, and how we build a compounding growth system over time.
- Deliver quarterly and annual D2C and marketplace revenue targets
- Drive demand across paid, organic, CRM, and influencer channels
- Ensure growth-led channels contribute 60–70% of total D2C revenue within 12 months
- Build and scale a customer acquisition engine with CAC payback within 12 months
- Grow new customer volume 1.5–2x annually while protecting AOV and repeat rate
- Own conversion rate optimisation across D2C site and marketplace brand stores
- Build the mid-funnel system for a category with a 3–8 week purchase decision cycle
- Drive organic search visibility across top priority category keywords
- Build a content engine , buying guides, comparison articles, video reviews , that drives 20–30% of D2C transactions on an assisted attribution basis
- Own lifecycle and CRM systems that grow household penetration over 18 months
- Drive cross-category purchase with at least 20% of Year 1 buyers adding a second category by year end
- Build post-purchase journeys delivering AMC attach above 25% and accessory attach above 15%
- Manage a multi-crore monthly marketing budget with full P&L accountability
- Allocate across Google Search, Shopping, Meta, YouTube, and influencer based on channel-level ROAS
- Run a minimum of 6 structured experiments per month across channels and landing pages
- Define KPIs across performance marketing, CRM, SEO and content, analytics, and partnerships
- Run structured weekly, monthly, and quarterly growth reviews
- Build forecasting discipline with revenue forecast accuracy within 8% of actuals
- Hire, train, and scale a growth team of 8–12 within the first 6 months
- Build a performance-driven culture rooted in structured experimentation, not gut-feel decisions
- Be the growth voice in every cross-functional conversation with Category, Product, Brand, and Finance
- Performance Marketing Managers (paid search, paid social, YouTube)
- CRM and Lifecycle Specialists
- SEO and Content Team
- Analytics and Attribution Manager
- Partnerships and Influencer Lead
- 10+ years in growth, performance marketing, or demand generation, with at least 4 years in a senior leadership role owning a team and a budget
- Demonstrated track record scaling a high-ticket or considered-purchase consumer brand , appliances, durables, premium furniture, or high-ticket D2C. Pure impulse-category backgrounds are harder to translate
- Direct ownership of paid media budgets of Rs 2 crore per month or above, with accountability for ROAS, CAC, and contribution margin
- Strong mid-funnel instinct: content-led acquisition, SEO-driven consideration, and trust-based conversion , not just bottom-of-funnel performance
- Analytical depth , attribution models, cohort analysis, funnel diagnostics, and forecasts Finance will stand behind
- Comfortable working directly with founders in a high-growth, high-ambiguity environment
- Direct access to founding team and decision-making
- Full budget authority over a significant and growing marketing P&L
- Opportunity to build systems, not manage legacy structures
- A product and category team that is already strong , good products to sell, smart people to work with
Our Client is not competing on discounting. They compete on innovation, design, and value , and they're looking for a growth leader who can build the demand engine to prove it.
