Digital Marketing Head
Company: Studio 5 Design
Location: Mumbai
Experience: 6+ Years
Employment Type: Full-Time
About Studio 5 Design
Studio 5 Design is an architecture and interior design studio focused on creating distinctive, functional, and high-quality spaces. We are looking for an experienced and result-oriented Digital Marketing Head to lead our digital presence, strengthen brand visibility, and build a strong marketing strategy for the company.
Role Overview
The Digital Marketing Head will be responsible for developing and executing Studio 5 Design’s overall digital marketing strategy across social media, search, content, performance marketing, website, and other relevant digital platforms.
The ideal candidate should have a strong understanding of premium/luxury branding, digital marketing, content strategy, social media, performance marketing, and lead generation, with the ability to convert the brand's design portfolio into strong digital visibility and business opportunities.
Key Responsibilities
Digital Marketing Strategy
- Develop and implement a comprehensive digital marketing strategy aligned with Studio 5 Design's business goals.
- Plan and execute monthly and quarterly digital marketing campaigns.
- Identify new digital channels and opportunities to increase brand awareness and reach.
- Monitor industry trends, competitors, and emerging digital marketing practices.
Social Media & Content
- Lead the overall social media strategy for Instagram, LinkedIn, Facebook, YouTube, and other relevant platforms.
- Develop content strategies showcasing architecture, interiors, completed projects, design processes, and company expertise.
- Work closely with the design, photography, videography, and creative teams to produce high-quality content.
- Build a strong and consistent brand identity across all digital platforms.
- Improve engagement, reach, followers, and overall digital presence.
Performance Marketing & Lead Generation
- Plan, manage, and optimize paid campaigns across Google, Meta, LinkedIn, and other relevant platforms.
- Develop strategies to generate high-quality enquiries and potential clients.
- Monitor campaign performance, CPL, conversion rates, ROI, and other relevant KPIs.
- Coordinate with the sales/business development team to improve lead quality and conversion.
Website & SEO
- Develop strategies to improve Studio 5 Design's website visibility and organic traffic.
- Oversee SEO, keyword strategy, website content, landing pages, and conversion optimization.
- Analyze website performance using relevant analytics tools.
- Ensure projects and company achievements are effectively showcased online.
Brand Building & PR
- Develop digital campaigns to strengthen Studio 5 Design as a premium architecture and interior design brand.
- Identify opportunities for collaborations, publications, digital platforms, influencers, and industry partnerships.
- Support thought-leadership initiatives for the company's leadership team.
- Explore opportunities for awards, features, media coverage, and industry recognition.
Analytics & Reporting
- Track and analyze digital marketing performance on a regular basis.
- Prepare monthly marketing reports with insights, achievements, challenges, and recommendations.
- Use data and analytics to continuously improve campaign performance and marketing ROI.
Team Management
- Lead and mentor the digital marketing team.
- Coordinate with graphic designers, content creators, photographers, videographers, and external agencies.
- Set clear goals, timelines, and performance expectations for the marketing team.
Requirements
- Bachelor's degree in Marketing, Digital Marketing, Communications, Business, or a related field.
- 6+ years of relevant digital marketing experience, preferably with experience in architecture, interior design, real estate, luxury, lifestyle, hospitality, or premium brands.
- Strong knowledge of SEO, SEM, Google Ads, Meta Ads, social media marketing, content marketing, analytics, and lead generation.
- Experience in developing and executing complete digital marketing strategies.
- Strong analytical and problem-solving skills.
- Excellent communication and leadership skills.
- Ability to manage multiple campaigns and projects simultaneously.
- Strong understanding of branding and visual communication.
- Experience managing marketing budgets and external agencies will be an advantage.
Preferred Skills
- Google Ads & Meta Ads
- SEO & SEM
- Google Analytics / GA4
- Social Media Strategy
- Content Marketing
- Lead Generation
- Influencer & Brand Collaborations
- Email Marketing
- CRM & Marketing Automation
- Website & Landing Page Optimization
- Performance Analytics & Reporting
- Team Leadership
What We Are Looking For
We are looking for someone who can take ownership of Studio 5 Design's digital marketing function, build a strong premium brand presence, increase digital reach, generate quality business enquiries, and create a scalable marketing system for the company.
If you are a strategic, creative, and performance-driven marketing professional who understands how to build a premium design brand digitally, we would love to hear from you.
Pay: ₹30,000.00 - ₹60,000.00 per month
Work Location: In person
