SEO & Content Marketing Specialist – Shopify/SaaS Apps
Location: Surat (On-site)
Company: WebContrive Technologies Pvt. Ltd.
We build high-performing Shopify apps and SaaS products used by global eCommerce brands. Our products grow through organic discovery, merchant trust, and content-led demand within the Shopify ecosystem. We’re now expanding our growth team with a dedicated SEO & Content expert to scale organic acquisition.
Here’s the role we want you to own.
Role Overview
The SEO & Content Marketing Specialist will own organic growth, content strategy, and search visibility for our Shopify apps and SaaS products.
The goal is clear: increase high-intent traffic, drive app installs & trials, and improve trial-to-paid conversions through content and SEO.
Key Responsibilities
1. SEO Strategy & Execution
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Own end-to-end SEO for Shopify apps, SaaS websites, and landing pages.
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Perform keyword research focused on merchant intent (apps, features, use cases).
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Optimise on-page SEO, technical SEO, internal linking, and metadata.
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Manage App Store SEO (ASO) for Shopify App Store listings.
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Build and execute a link-building & authority growth strategy.
2. Content Planning & Creation
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Create and manage a consistent content calendar (blogs, use-case pages, comparison pages, integration pages).
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Write high-converting product content: feature pages, launch posts, onboarding guides, and help docs.
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Develop merchant-focused content: case studies, success stories, and industry insights.
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Produce SEO-driven long-form content to rank for high-intent keywords.
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Collaborate with design for visual content, infographics, and lead magnets.
3. Shopify/SaaS App Growth Content
Create content to support the full funnel: discovery install activation
- retention.
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Write email sequences, drip campaigns, and in-app content for engagement and upsells.
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Support product launches, feature releases, and changelog announcements.
4. Research, Competition & Positioning
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Analyse competing Shopify apps and SaaS tools for keyword gaps and content opportunities.
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Build comparison pages and alternative pages to capture switching traffic.
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Refine brand voice based on merchant psychology and buying behavior.
5. Analytics & Performance
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Track organic traffic, keyword rankings, conversions, installs, and trials.
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Measure content performance, CTR, bounce rate, and assisted conversions.
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Deliver weekly and monthly SEO & content performance reports.
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Continuously optimise based on data, not assumptions.
Requirements
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2–5 years of experience in SEO & content marketing for SaaS, B2B, or Shopify apps.
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Strong understanding of search intent, product-led SEO, and content funnels.
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Proven hands-on experience with keyword research, on-page SEO, and content strategy.
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Excellent English writing, storytelling, and editorial skills.
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Ability to translate technical product features into merchant-friendly content.
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Experience with App Store optimization, product pages, and conversion-focused writing is a big plus.
What We Offer
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Chance to work on scalable Shopify apps & SaaS products with global reach.
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High-ownership role with direct impact on installs, trials, and MRR.
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Creative freedom to build the entire organic growth engine from scratch.
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Performance incentives linked to organic growth and conversions.
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Collaborative product-driven culture with long-term vision.
