Key Responsibilities
* Manage and strengthen the brand’s online reputation across all digital platforms.
* Monitor and respond to customer queries, comments, direct messages, and reviews in a timely and professional manner.
* Regularly monitor Google Reviews and other relevant review platforms; coordinate with internal teams to resolve customer concerns and improve ratings.
* Track and report any negative PR, online mentions, customer grievances, or reputation-related issues, and escalate them appropriately.
* Identify and track celebrity sightings, influencer mentions, media features, and brand placements across digital and social platforms.
* Coordinate with brides and customers to collect testimonials, images, videos, and user-generated content (UGC) for marketing and social media usage.
* Build and maintain relationships with brides, customers, influencers, and brand advocates to encourage authentic content creation.
* Assist in managing and coordinating social media communities across all brand platforms.
* Monitor competitor activities, social media trends, and industry conversations to identify opportunities and potential risks.
* Update and manage internal Excel trackers, databases, documentation, and reports related to marketing, PR, social media, and customer engagement.
* Coordinate with the PR, Marketing, Retail, and Customer Experience teams to ensure timely follow-ups and seamless communication.
* Ensure consistency in brand communication, tone of voice, and customer experience across all online touchpoints.
* Support the marketing team with ad hoc operational, coordination, and documentation requirements as needed
Qualifications
* Bachelor’s degree in Marketing, Communications, Fashion, Business Administration, Journalism, or a related field.
* 1–3 years of experience in Social Media Management, Community Management, Customer Relationship Management (CRM), PR, Digital Marketing, or a similar role.
* Excellent written and verbal communication skills in English and Hindi.
* Strong interpersonal and relationship management skills with a customer-first approach.
* Experience in handling social media platforms such as Instagram, Facebook, LinkedIn, Pinterest, and Google Business Profile.
* Familiarity with Google Reviews, online reputation management, and customer engagement best practices.
* Strong organizational skills with the ability to maintain trackers, databases, and documentation accurately.
* Proficiency in Microsoft Excel, Google Sheets, Google Workspace, and Microsoft Office.
* Ability to multitask, prioritize tasks, and work in a fast-paced environment.
* Attention to detail and a proactive problem-solving mindset.
* Experience in luxury fashion, retail, bridal, lifestyle, beauty, or premium consumer brands will be preferred.
Pay: ₹25,000.00 - ₹30,000.00 per month
Benefits:
Work Location: In person
