Position Overview
The Assistant Marketing Manager will be instrumental in building brand awareness, enhancing community visibility, and supporting lead generation for our senior retirement community. This role combines strategic marketing initiatives with creative execution, leveraging digital and traditional channels to reach target audiences—primarily seniors, adult children, and healthcare professionals. The ideal candidate will demonstrate strong organizational skills, digital marketing acumen, and sensitivity to the unique communication needs of the senior living industry.
Reports to: Marketing & Sales Manager
Key Responsibilities
- Develop and execute digital marketing campaigns across social media, email, Google Ads, and local online directories to drive brand awareness and lead generation
- Manage the community's social media presence (Facebook, Instagram, LinkedIn, YouTube), creating engaging content about resident stories, amenities, events, and wellness initiatives
- Coordinate the creation and distribution of marketing collateral including brochures, newsletters, email campaigns, and website content
- Plan and promote community events, open houses, health seminars, and wellness workshops to attract prospects and strengthen community engagement
- Maintain and optimize the community website, ensuring accurate information, compelling visuals, and strong calls-to-action for prospective residents and families
- Develop strategic partnerships with local healthcare providers, senior centers, community organizations, and referral networks to expand market reach
- Monitor marketing metrics and analytics, providing regular reports on campaign performance, website traffic, lead quality, and ROI
- Research and identify target market segments, including geographic areas, income demographics, and healthcare needs relevant to Kerala's senior population
- Assist with photography, videography, and multimedia production for testimonials, facility tours, and promotional content
- Support the Sales team by providing marketing materials, lead information, and competitive intelligence to facilitate conversions
- Utilize marketing automation tools to nurture long-cycle prospects with personalized, multi-touch campaigns
- Stay current with senior living industry trends, digital marketing innovations, AI-powered marketing tools, and best practices in healthcare marketing
Required Qualifications
- Education & Experience:
- Master’s/Bachelor's degree in Marketing, Business, Communications, Digital Media, or related field
- 2-4 years of marketing experience in healthcare, senior living, hospitality, real estate, or B2C consumer marketing
- Strong working knowledge of digital marketing channels and social media platforms
- Experience with content creation, campaign planning & marketing analytics in real-estate industry.
- Proficiency with marketing tools and platforms (Google Analytics, email marketing software, social media management tools)
- Language Requirements:
- Fluent in English (both written and verbal) with excellent writing and editing skills
- Conversational proficiency in Malayalam
- Required Technical Skills & Tools
- CRM & Marketing Automation Platforms (Proficiency Required):
- CRM Systems
- Email Marketing: Outlook, Gmail or similar platforms
- Lead nurturing and segmentation capabilities for long-cycle senior living sales
- Analytics & Data Tools (Proficiency Required):
- Google Analytics (tracking website traffic, user behavior, conversion funnels)
- Google Data Studio or similar reporting dashboards
- Social media analytics and insights platforms
- Email campaign analytics and A/B testing
- ROI tracking and attribution modeling
- Digital Marketing & Advertising Tools (Proficiency Required):
- Google Ads (Search and Display campaigns)
- Facebook Ads Manager and Meta Business Suite
- LinkedIn Ads (for reaching adult children of seniors)
- SEO tools (basic keyword research and optimization)
- Content & Creative Tools:
- Content Management Systems (WordPress, Webflow, or similar)
- Graphic Design: Canva, Adobe Creative Suite (Photoshop, Illustrator), or similar
- Video Editing: Adobe Premiere Pro or other industry-relevant tools
- Photography and multimedia management
- Landing page builders
- Emerging & AI-Powered Tools (Desirable):
- AI-powered content generation tools
- Chatbot and conversational marketing platforms
- Personalization engines and recommendation tools
- Voice search optimization tools
- Generative Engine Optimization (GEO) for AI-powered search platforms
Preferred Experience
- Prior experience marketing senior living communities, healthcare services, or real estate
- Hands-on experience with Google Ads, Facebook Ads, LinkedIn Ads, or other paid digital advertising
- Familiarity with content management systems (WordPress, Webflow, or similar)
- Portfolio of successfully executed marketing campaigns with demonstrated ROI
- Video production or advanced graphic design skills
- Knowledge of Kerala's demographic landscape and regional marketing dynamics
- Experience managing marketing budgets and conducting competitive analysis
- Certification in Digital Marketing, Google Analytics, or Healthcare Marketing
- Understanding of long-cycle B2C sales and nurturing campaigns
- Experience with marketing automation and lead scoring
Core Competencies & Personal Attributes
- Strategic Thinking: Ability to develop comprehensive marketing strategies aligned with community goals and target audience needs
- Creative Execution: Strong visual and written communication skills with an eye for compelling content and design
- Digital Fluency: Expertise in social media, email marketing, analytics, and emerging digital marketing trends
- Data Analysis: Ability to interpret marketing metrics, identify insights, and optimize campaigns based on performance data
- Project Management: Strong organizational skills with ability to manage multiple campaigns, timelines, and stakeholders simultaneously
- Content Creation: Skilled at developing engaging, SEO-optimized, personalized content for various platforms and audiences
- Relationship Building: Ability to collaborate with internal teams, vendors, and external partners to execute campaigns effectively
- Cultural Sensitivity: Understanding of diverse audience demographics and ability to create culturally relevant messaging for Kerala market
- Problem-Solving: Creative approaches to marketing challenges within budget constraints and technology constraints
- Adaptability: Flexibility to evolve strategies based on market feedback, AI advancements, and performance data
- Communication: Clear verbal and written communication skills for presenting ideas and reports to leadership
- Continuous Learning: Willingness to stay updated on emerging technologies, AI tools, and industry innovations
Desirable Attributes
- Passion for improving quality of life for seniors and genuine interest in senior care industry
- Entrepreneurial mindset with willingness to take calculated risks and innovate
- Ability to work independently and as part of a team
- Strong work ethic with commitment to continuous learning in digital marketing
- Willingness to occasionally participate in community events and activities for photography/content creation
- Interest in exploring AI tools and automation for marketing efficiency
Pay: ₹30,000.00 - ₹45,000.00 per month
Work Location: In person
