Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
Administer search engine programs (XML sitemaps, blog feeds, webmaster tools)
Help to create and promote marketing content such as videos briefs, case studies, blog posts, etc)
Implement site promotion campaigns in line with SEO goals
Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
Research and administer social media tools using FB, Twitter,Pinterest, etc..
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with the goals
Monitor and evaluate search results and search performance across the major search channels
