Performance Marketing Specialist
Experience: 1–2+ Years
Salary: ₹15,000 – ₹30,000 per month (as per skills & experience)
Location: Mansarovar, Jaipur
Job Type: Full-Time | On-Site
Profile Overview
We are looking for a results-driven Performance Marketing Specialist with hands-on experience in Google Ads and Meta Ads. The ideal candidate should be capable of planning, executing, optimizing, and scaling paid advertising campaigns to generate quality leads, improve conversions, and achieve strong ROI/ROAS.
Key Responsibilities
- Plan, launch, manage, and optimize Google Ads and Meta Ads campaigns.
- Manage campaigns focused on Lead Generation, Website Conversions, Sales, Remarketing, and Retargeting.
- Conduct audience research, keyword research, competitor analysis, and campaign planning.
- Monitor and optimize key performance metrics such as CPL, CPA, CPC, CTR, ROAS, ROI, CPM, and Conversion Rate.
- Manage campaign budgets and identify opportunities to scale profitable campaigns.
- Create and implement A/B testing for audiences, creatives, ad copies, landing pages, and campaign strategies.
- Monitor lead quality and work towards improving both lead volume and lead quality.
- Analyze campaign data and provide actionable insights for improving performance.
- Coordinate with the Graphic Design, Content, SEO, and Development teams for performance-driven campaigns.
- Monitor conversion tracking, Meta Pixel, Google Analytics/GA4, and other relevant tracking tools.
- Prepare weekly and monthly performance reports.
- Identify campaign issues and take timely corrective actions.
- Stay updated with the latest trends, platform updates, advertising policies, and performance marketing strategies.
Required Skills
- 1–2+ years of hands-on experience in Performance Marketing / Paid Advertising.
- Strong practical knowledge of Meta Ads Manager and Google Ads.
- Good understanding of lead generation and conversion campaigns.
- Knowledge of audience targeting, retargeting, remarketing, and funnel strategies.
- Understanding of Google Ads campaign types such as Search, Display, Performance Max, and YouTube Ads.
- Knowledge of Meta campaign objectives, targeting, placements, bidding, and optimization.
- Familiarity with GA4, Meta Pixel, Google Tag Manager, and conversion tracking is preferred.
- Strong analytical and problem-solving skills.
- Ability to understand campaign data and make data-driven decisions.
- Good communication and reporting skills.
- Ability to manage multiple campaigns/accounts efficiently.
Preferred Qualifications
- Experience working in a digital marketing agency.
- Experience handling multiple client accounts.
- Experience with e-commerce, lead-generation, or service-based campaigns.
- Google Ads / Meta certifications will be an added advantage.
- Basic understanding of landing page optimization and CRO.
What We Offer
- Opportunity to work on multiple industries and campaigns.
- Hands-on exposure to Google Ads & Meta Ads.
- Growth and learning opportunities.
- Performance-based career growth.
- Professional and collaborative work environment.
Work Location: Mansarovar, Jaipur
Job Type: Full-Time | Work From Office
Pay: ₹15,000.00 - ₹30,000.00 per month
Application Question(s):
- What's your current CTC ?
Work Location: In person
