About the Role
We are looking for a creative and results-driven Digital Marketing Executive to manage and grow our online presence, generate leads, and support marketing campaigns across digital platforms.
Key Responsibilities
- Plan and execute digital marketing campaigns across Google, Instagram, Facebook, YouTube and WhatsApp.
- Manage and grow social media accounts and create engaging content.
- Run and optimize Meta Ads and Google Ads for lead generation.
- Develop strategies to increase website traffic, enquiries, leads and conversions.
- Conduct keyword research, competitor analysis and basic SEO activities.
- Coordinate with graphic designers and video editors to create marketing creatives.
- Create and manage WhatsApp marketing campaigns and lead follow-ups.
- Monitor campaign performance and prepare weekly/monthly reports.
- Track important metrics such as CPL, CTR, conversions, ROAS and engagement.
- Manage Google Business Profile and improve local online visibility.
- Assist in developing landing pages and optimizing them for lead generation.
- Stay updated with the latest digital marketing trends, tools and platform changes.
Required Skills
- Good understanding of Meta Ads (Facebook & Instagram).
- Working knowledge of Google Ads.
- Knowledge of SEO and Google Analytics/GA4.
- Experience with Canva or similar design tools is an advantage.
- Good understanding of social media marketing.
- Basic knowledge of content creation and copywriting.
- Ability to analyze campaign data and make optimization decisions.
- Good communication and coordination skills.
- Strong creative and problem-solving abilities.
Preferred Skills
Experience in any of the following will be an added advantage:
- Education/EdTech marketing
- Lead generation campaigns
- Local business marketing
- WhatsApp marketing
- YouTube marketing
- Influencer marketing
- WordPress
- CRM and lead management
- AI marketing tools
Performance Expectations
The candidate should be able to:
- Generate quality leads through digital campaigns.
- Reduce cost per lead through continuous campaign optimization.
- Improve social media reach and engagement.
- Track and report marketing ROI.
- Develop new ideas for increasing enquiries and admissions.
- Take ownership of campaigns from planning → execution → lead generation → analysis.
Education
Bachelor's degree/diploma in Marketing, Digital Marketing, Business, Communications, or a related field preferred.
Salary
₹25,000 – ₹45,000 per month, depending on experience and skills.
Performance incentives may be provided based on lead generation and campaign performance.
Job Types: Part-time, Permanent
Pay: ₹25,000.00 - ₹45,000.00 per month
Benefits:
Work Location: In person
