Role Overview
Kahani by i2c Events is looking for a strategic, creative, and performance-driven Marketing Manager who can lead the company's marketing function and drive measurable business growth. This role requires a professional who can develop strong marketing strategies, manage a marketing team, build brand reputation, generate qualified business leads, and strengthen the company's market positioning.The ideal candidate should possess strong knowledge of marketing tools, multiple marketing strategies, brand positioning, customer psychology, and lead-generation mechanisms. This role requires both creative thinking and analytical decision-making with a focus on converting marketing efforts into revenue growth.The Marketing Manager will be responsible for building a strong market presence and ensuring that marketing activities directly contribute to sales growth, lead generation, and brand visibility.
Key Responsibilities1. Marketing Strategy & Planning
- Develop and execute short-term and long-term marketing strategies aligned with business objectives.
- Create annual, quarterly, and monthly marketing plans.
- Identify new growth opportunities and marketing channels.
- Develop innovative marketing initiatives to improve brand awareness and business growth.
- Conduct market research and competitor analysis.
- Monitor industry trends and adapt strategies accordingly.
- Build measurable marketing plans with clear KPIs and ROI tracking.
2. Brand Development & Positioning
- Define and strengthen the company’s brand positioning.
- Build and maintain a consistent brand identity across all communication channels.
- Develop strategies that improve brand trust, recall value, and reputation.
- Create compelling brand storytelling and communication strategies.
- Ensure consistency in visual branding, messaging, and customer experience.
- Lead creative campaigns that align with the company's vision and values.
3. Online & Offline Marketing ManagementDigital Marketing
- Develop and manage social media marketing strategies.
- Plan and execute lead-generation campaigns.
- Oversee Meta Ads, Google Ads, and digital marketing initiatives.
- Improve online engagement, reach, and audience growth.
- Manage content strategy and campaign calendars.
- Coordinate with designers, content creators, and external agencies.
- Monitor campaign performance and optimize based on analytics.
Offline Marketing
- Plan and execute branding activities and promotional campaigns.
- Manage exhibitions, networking events, partnerships, and industry associations.
- Develop offline marketing initiatives to increase visibility and business opportunities.
- Coordinate all marketing collateral and branding materials.
- Create opportunities for strategic collaborations and partnerships.
4. Sales-Driven Marketing
- Develop marketing strategies focused on business inquiries and conversions.
- Work closely with the sales and client servicing teams to improve lead quality.
- Create systems for lead tracking and lead nurturing.
- Identify high-performing acquisition channels.
- Improve inquiry-to-conversion ratios.
- Measure marketing effectiveness through revenue contribution and ROI.
- Support business development initiatives through market intelligence and customer insights.
5. Funnel-Based Marketing Strategy (TOFU – MOFU – BOFU)TOFU – Top of Funnel (Brand Awareness)
- Develop brand awareness campaigns.
- Increase visibility across social media and digital platforms.
- Execute campaigns focused on audience attraction and market reach.
- Strengthen overall brand presence in the target market.
MOFU – Middle of Funnel (Lead Engagement & Nurturing)
- Build lead-generation and engagement campaigns.
- Develop trust-building content and nurturing strategies.
- Execute email marketing, remarketing, and audience engagement campaigns.
- Improve lead quality through targeted communication.
- Optimize campaign performance through regular analysis.
BOFU – Bottom of Funnel (Conversion & Sales Growth)
- Generate qualified business leads.
- Execute conversion-focused marketing campaigns.
- Improve marketing contribution towards revenue generation.
- Support sales teams with high-quality marketing-qualified leads (MQLs).
- Increase conversion rates and overall marketing ROI.
6. Marketing Tools & TechnologyThe candidate should have practical knowledge of:
- Meta Ads Manager
- Google Ads
- Google Analytics (GA4)
- CRM Systems (Zoho, HubSpot, or similar)
- Social Media Management Tools
- Canva and basic design tools
- Email Marketing Platforms
- Lead Tracking & Automation Tools
- Excel and Reporting Dashboards
- Basic SEO & Website Optimization
- Marketing Automation Tools
- AI Tools for Marketing Productivity
7. Team Leadership & Management
- Lead and manage the marketing team.
- Assign responsibilities and monitor performance.
- Mentor and develop team members.
- Ensure collaboration between Marketing, Sales, Creative, and Production teams.
- Create structured workflows and reporting systems.
- Conduct regular performance reviews and team meetings.
- Foster a culture of innovation, accountability, and continuous improvement.
8. Reporting & Performance Management
- Track marketing KPIs and campaign performance.
- Prepare weekly and monthly performance reports.
- Monitor lead generation, conversion rates, engagement metrics, and ROI.
- Present marketing insights and recommendations to management.
- Use data-driven decision-making to improve marketing effectiveness.
Required Skills & Competencies
- Strong marketing strategy and planning skills.
- Expertise in brand building and brand positioning.
- Knowledge of multiple marketing channels and growth strategies.
- Strong understanding of customer psychology and buyer behavior.
- Creative and innovative thinking ability.
- Strong analytical and problem-solving skills.
- Excellent communication and presentation skills.
- Team management and leadership capabilities.
- Ability to drive measurable business results.
- Strong aesthetic sense and understanding of premium branding.
- Budget planning and marketing ROI management skills.
Education & ExperienceEducation
- Bachelor's Degree in Marketing, Business Administration, Mass Communication, Communications, or a related field.
- MBA in Marketing will be an added advantage.
Experience
- 4–5 years of relevant experience in marketing.
- Experience in service-based industries is highly preferred.
- Prior experience in Event Management, Weddings, Hospitality, Advertising Agencies, Media, Fashion, Lifestyle, Luxury Brands, Experiential Marketing, or Creative Agencies will be considered a strong advantage.
- Proven experience in lead generation, brand building, campaign management, and business growth initiatives.
- Experience handling both online and offline marketing activities.
Preferred Industry BackgroundWe are specifically looking for candidates from:
- Event Management Industry
- Wedding Industry
- Hospitality Industry
- Advertising Agencies
- Media & Entertainment
- Fashion Industry
- Lifestyle Brands
- Luxury Brands
- Experiential Marketing Agencies
- Creative Agencies
- Service-Based Businesses
Candidates from these industries typically possess a strong understanding of premium customer experiences, brand perception, relationship-driven marketing, and conversion-focused campaigns.Ideal Candidate Profile
- Strategic thinker with strong execution capabilities.
- Creative yet highly data-driven professional.
- Strong understanding of customer behavior and market dynamics.
- Ability to convert marketing initiatives into measurable business growth.
- Strong leadership and team management skills.
- Self-motivated, proactive, and result-oriented.
- Passionate about building brands and creating impactful customer experiences.
- Comfortable working in a fast-paced, creative, and growth-focused environment.
Why Join Kahani by i2c Events
- Opportunity to lead marketing for a fast-growing premium event brand.
- Direct involvement in business growth and strategic decision-making.
- Dynamic and creative work environment.
- Exposure to luxury weddings, premium events, and high-profile clients.
- Professional growth and leadership opportunities.
- Opportunity to build and scale the marketing function.
Industry: Events | Weddings | Hospitality | Luxury Experiences | Brand Experiences
Pay: ₹38,000.00 - ₹50,000.00 per month
Application Question(s):
- Have you worked in any of the following industries?
- Event Management
- Weddings
- Hospitality
- Advertising Agency
- Media & Entertainment
- Fashion & Lifestyle
- Luxury Brands
-Other Service Industry
- Please describe your marketing experience, including the industries you have worked in, team size managed, marketing channels and tools used (Meta Ads, Google Ads, CRM, Analytics, etc.), lead generation and brand-building campaigns handled, key results achieved, current CTC, expected CTC, notice period, and your willingness to work from Surat.
Education:
Experience:
- Events management: 4 years (Required)
Language:
- English (Required)
- Hindi (Required)
- Gujarati (Preferred)
Work Location: In person
