Key Responsibilities:
1. TikTok Shop and Social Commerce Growth
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Own end-to-end TikTok Shop strategy and execution
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Drive Gross Merchandise Value (GMV) growth, order volume, and conversion rates
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Optimize product listings, pricing, promotions, and creator collaborations
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Identify high-performing Stock Keeping Units (SKUs) and scale through creator-led campaigns
2. Creator and Influencer Ecosystem Management
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Build and scale a strong network of creators, affiliates, and influencers
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Drive creator onboarding, retention, and performance tracking
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Develop long-term partnerships with top and mid-tier creators
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Execute campaigns using commission models, product seeding, and challenges
3. Campaign Strategy and Execution
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Plan and execute high-impact campaigns, product launches, and sales events
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Run A and B (A/B) testing on creatives, formats, and creator strategies
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Optimize campaigns for Return on Investment (ROI), Customer Acquisition Cost (CAC), and conversion rates
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Collaborate with content and performance teams for integrated campaigns
4. Data Analytics and Performance Optimization
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Analyze metrics like Gross Merchandise Value (GMV), Return on Investment (ROI), Cost Per Click (CPC), Cost Per Acquisition (CPA), Click Through Rate (CTR), and conversion rate
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Use tools like TikTok Analytics, Looker Studio, Tableau
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Translate data into actionable strategies for growth
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Build dashboards and reporting frameworks for leadership
5. Content and Creative Strategy
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Define content frameworks for viral, conversion-focused videos
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Work with creators to produce high-performing short-form content
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Stay updated with TikTok trends, challenges, and algorithm shifts
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Ensure content aligns with brand voice and business objectives
6. Tools, Automation and Process Excellence
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Leverage tools like TikTok Shop, Creator Marketplace, affiliate platforms (Commission Junction (CJ), CreatorIQ, etc.), and Customer Relationship Management (CRM) campaign tools
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Drive automation in reporting, onboarding, and campaign execution
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Build Standard Operating Procedures (SOPs) to improve scalability and efficiency
7. Cross-functional Collaboration
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Work closely with Marketing and Brand Teams, Performance Marketing, Supply Chain and Category Teams, and Technology and Product Teams
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Ensure alignment between inventory, demand, and campaigns
Required Experience:
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2+ years in ecommerce or social commerce management (TikTok or similar platforms)
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Proven track record managing campaigns generating One hundred thousand (100K) plus Gross Merchandise Value (GMV) or equivalent revenue impact
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Deep knowledge of TikTok's advertising products, seller policies, and community guidelines
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Hands-on experience with creator partnerships and influencer marketing
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Strong proficiency with analytics tools (Google Analytics, Looker Studio, or platform-native dashboards)
