Chief Marketing & Growth Officer (CMGO)
Position: Chief Marketing & Growth Officer (CMGO)
Location: Hyderabad
Reporting To: Founder & CEO
Experience Required: 10+ Years
About ERPTREE
ERPTREE is a fast-growing organization operating across two strategic business verticals:
· Recruitment Services
· Professional Training & Career Transformation
ERPTREE's vision is to build a category-leading platform that integrates Recruitment, Training, Technology, AI, and Career Transformation under a unified brand.
To support this vision, we are seeking a highly entrepreneurial Chief Marketing & Growth Officer (CMGO) who can build scalable growth engines, drive predictable revenue generation and establish market leadership across both business verticals.
Role Purpose
The Chief Marketing & Growth Officer will own the overall growth strategy, demand generation, marketing operations, brand positioning, customer acquisition, student enrollments and revenue acceleration initiatives across the organization.
This role requires a business-focused growth leader with a strong track record of building high-performance marketing systems, managing growth teams, and delivering measurable business outcomes.
Key Responsibilities
Growth & Revenue Leadership
- Own marketing-generated revenue across Recruitment and Training businesses.
- Develop scalable lead generation systems.
- Improve conversion rates across the entire customer acquisition funnel.
- Drive student enrollment growth for training programs.
- Drive client acquisition growth for recruitment services.
- Build predictable and repeatable revenue-generation models.
Performance Marketing
· Lead paid acquisition initiatives across: Google Ads/ YouTube Ads/ Meta Ads/ LinkedIn Ads
- Optimize Cost Per Lead (CPL), Cost Per Acquisition (CPA) and Return on Investment (ROI).
- Manage internal marketing teams and external agencies.
- Scale successful campaigns through data-driven optimization.
Recruitment Services Marketing
- Build B2B demand generation campaigns.
· Generate qualified leads from: CHROs/ HR Directors/Talent Acquisition Leaders/ERP Practice Heads/Delivery Leaders.
- Support client acquisition and business development initiatives.
- Develop account-based marketing and enterprise outreach strategies.
Training & Education Marketing
- Design and optimize student acquisition funnels.
- Develop webinar, workshop, seminar and counseling funnels.
- Increase enrollment conversions across training programs.
- Create referral, alumni and community-led growth initiatives.
- Improve student acquisition efficiency and ROI.
Brand & Thought Leadership
- Strengthen ERPTREE's market positioning.
- Build founder branding and executive visibility.
- Drive LinkedIn, YouTube, and social media growth.
- Create thought leadership and content marketing campaigns.
- Increase brand awareness and organic lead generation.
Marketing Automation & CRM
- Implement CRM-driven marketing processes.
- Establish marketing automation workflows.
- Build email marketing and lead nurturing campaigns.
- Implement WhatsApp marketing automation.
- Improve lead qualification and conversion through automation.
Analytics & Reporting
- Create executive dashboards and reporting systems.
· Track: Lead Generation/ Conversion Rates/ Pipeline Growth/ Campaign Performance/ ROI/ Revenue Contribution
· Establish weekly, monthly, and quarterly business reviews.
Team Leadership
Build and lead the following functions: Performance Marketing/ Growth Marketing/ Content Marketing/ Design/Video Production/ Marketing Operations/ CRM & Automation
Develop a high-performance marketing organization capable of supporting rapid business growth.
Required Skills & Competencies
Core Marketing Skills: Growth Marketing to Conversion Rate Optimization
Technical Skills: CRM Platforms, Marketing Automation, Analytics & Reporting, Dashboard Creation, Campaign Optimization
Leadership Skills: Team Building to Revenue Ownership
Preferred Industry Background
Candidates from the following industries will be preferred: Education / EdTech/ Professional Training/ Recruitment & Staffing/ IT Services/ ERP Consulting/ SaaS/ B2B Services/ B2C Services
Additional experience in Founder Branding and Thought Leadership Marketing will be highly valued.
Ideal Candidate Profile
The successful candidate will have:
- 10+ years of progressive marketing and growth experience.
- Experience managing multi-channel acquisition programs.
- Strong understanding of both B2B and B2C marketing.
- Proven track record of generating measurable revenue growth.
- Experience building marketing teams from scratch.
- Strong analytical and performance-driven mindset.
- Ability to operate in a fast-paced entrepreneurial environment.
SHORT JD
Chief Marketing & Growth Officer (CMGO)
Location: Hyderabad
Experience: 10+ Years
Employment Type: Full-Time
Reporting To: Founder & CEO
About ERPTREE
ERPTREE is a fast-growing organization focused on two business verticals:
- Recruitment Services (IT, Oracle, SAP & ERP Hiring)
- Professional Training & Career Transformation Programs
We are seeking an entrepreneurial Chief Marketing & Growth Officer (CMGO) to drive growth, lead generation, brand building, client acquisition, student enrollments, and revenue acceleration across both businesses.
Key Responsibilities
- Own marketing-generated revenue and growth targets.
- Build scalable lead generation and customer acquisition engines.
- Drive student enrollments for training programs.
- Drive B2B client acquisition for recruitment services.
- Lead performance marketing across Google, Meta, LinkedIn, and YouTube.
- Improve funnel conversion rates, CPL, CPA, and ROI.
- Build founder branding, thought leadership, and social media growth.
- Implement CRM, marketing automation, email, and WhatsApp workflows.
- Create dashboards, analytics, and growth reporting systems.
- Build and lead high-performing marketing and growth teams.
Required Skills
- Growth Marketing
- Performance Marketing
- Digital Marketing
- Lead Generation
- Funnel Optimization
- Marketing Analytics
- CRM & Marketing Automation
- Team Leadership
Preferred Industry Experience
- EdTech / Training
- Recruitment & Staffing
- IT Services
- SaaS
- B2B & B2C Marketing
Success Metrics
- Lead Generation Growth
- Student Enrollments
- Client Acquisition
- Revenue Contribution
- Website & Social Media Growth
- Marketing ROI
Ideal Candidate
A growth-focused marketing leader with a proven track record of scaling lead generation, driving revenue growth, building teams, and creating predictable marketing engines in fast-growing organizations.
Pay: ₹300,000.00 - ₹600,000.00 per year
Benefits:
- Health insurance
- Paid sick time
- Paid time off
- Provident Fund
Work Location: In person
