Performance Marketing - SEM & Paid Ads
(Real Estate Preferred)
Location: HSR Layout, Bangalore (On-site)
Job Type: Full-time
Experience: 2+ Years
(Candidates must have hands-on experience working with channel partners, top builders,
and A-grade real estate developers)
Salary: As per industry standards (based on experience & performance)
About MECNTEC
We specialize in driving high-quality leads and measurable business growth through
performance-driven digital marketing strategies. We work closely with real estate developers,
channel partners, and property brands to deliver qualified leads, optimized CPLs, and
strong ROI.
We are looking for a results-oriented Lead Generation Specialist with strong hands-on
expertise in Google Ads and Meta Ads (Facebook & Instagram), specifically for real estate
campaigns.
Key Responsibilities
Google Ads
Plan, execute, manage, and scale Google Ads campaigns (Search, Display,
Performance Max, YouTube).
Perform keyword research, competitor analysis, and audience segmentation for real
estate projects.
Optimize campaigns based on CPL, CTR, CPC, CPA, and ROAS.
Write high-converting ad copies aligned with project USPs (pricing, location, offers,
amenities).
Implement and manage conversion tracking using Google Analytics, Google Tag
Manager, and CRM integrations.
Conduct A/B testing on ads, landing pages, and extensions to improve lead quality.
Meta Ads
Plan and execute Meta lead generation campaigns (Lead Forms & Landing Page
campaigns).
Build and optimize custom, lookalike, and retargeting audiences.
Scale campaigns for site visits, lead generation, and remarketing.
Monitor lead quality and continuously reduce CPL.
Coordinate with design and content teams for creatives, reels, and carousel ads.
Reporting & Optimization
Track and analyze daily, weekly, and monthly campaign performance.
Prepare detailed performance reports with insights and optimization plans.
Manage and optimize budgets efficiently to maximize ROI.
Collaborate closely with sales teams to align lead quality and conversion feedback.
Immediate joiners preferred.
Pay: ₹30,000.00 - ₹75,000.00 per month
Work Location: In person
