Key Responsibilities
- Manage the end-to-end CRM process from lead generation and initial contact to admission conversion.
- Handle and track leads generated through Google Ads, Meta Ads, and other digital platforms.
- Ensure all incoming leads are attended to promptly and no lead remains unattended for more than 24 hours.
- Conduct initial counselling with prospective students/parents to understand their requirements and provide relevant program information.
- Assign qualified leads to the appropriate location coordinators based on location and program requirements.
- Closely monitor assigned leads and coordinate with location teams to ensure timely follow-ups and movement through the sales funnel.
- Follow up consistently with prospective students/parents until admission conversion or closure.
- Drive digital lead conversion and admission closures in line with defined monthly targets.
- Monitor lead status, follow-up activities, conversion ratios, and overall funnel performance through the CRM system.
- Ensure accurate and timely updating of all lead-related information and activities on the Meritto platform.
- Identify lead drop-offs and conversion gaps and take corrective actions to improve overall conversion rates.
- Prepare and share regular reports on lead volume, follow-ups, conversions, pending leads, and target achievement.
- Coordinate with the marketing and academic/location teams to ensure effective lead handling and a smooth admission journey.
- Maintain strong communication with prospective students/parents and ensure a positive experience throughout the counselling and admission process.
- Consistently achieve and exceed monthly digital lead conversion and admission targets.
Required Skills
- Strong CRM and lead management experience
- Excellent communication and counselling skills
- Strong sales and conversion-oriented approach
- Experience handling digital leads from Google Ads, Meta Ads, etc.
- Good knowledge of CRM platforms; experience with Meritto will be an advantage
- Strong follow-up and negotiation skills
- Ability to manage high volumes of leads simultaneously
- Target-driven with strong analytical and problem-solving abilities
- Good working knowledge of MS Excel / Google Sheets
- Strong coordination and stakeholder management skills
APPLY NOW: [email protected]
Pay: ₹25,000.00 - ₹45,000.00 per month
Work Location: In person
