About the Role
We are looking for a highly motivated Lead Generation Specialist to drive pipeline growth for CT’s flagship offerings across the India and Middle East regions. The role focuses on identifying, engaging, and qualifying high-quality leads through multi-channel outreach and marketing initiatives.
Key Responsibilities
1. Lead Generation
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Identify and research target accounts across India & ME markets
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Build and maintain a robust database of decision-makers including:
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CIOs, CTOs, CDOs
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IT Infrastructure, Cloud, Data & AI leaders
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Execute outbound prospecting campaigns via:
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Email outreach
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LinkedIn engagement
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Calls and direct messaging
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Drive lead generation through:
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Campaigns
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LinkedIn events
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Webinars and digital initiatives
2. Lead Qualification
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Conduct discovery calls to assess prospect requirements
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Qualify leads based on BANT criteria (Budget, Authority, Need, Timeline)
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Ensure only high-quality opportunities are passed to the sales team
3. Pipeline Development
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Schedule qualified meetings and demos for sales teams
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Nurture prospects through multi-touch engagement strategies including:
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Email campaigns
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LinkedIn interactions
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Phone outreach
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Webinar follow-ups
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Maintain accurate CRM records, ensuring strong data hygiene and tracking
4. Campaign Support
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Actively follow up on leads generated from:
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Oracle partnership programs
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OEM alliances
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Industry events and conferences
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Digital marketing campaigns
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Existing customer references and referrals
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Collaborate with marketing and partnerships teams to maximize conversion rates
Required Qualifications
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Bachelor’s degree in Business, Marketing, IT, or related field
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2–6 years of experience in lead generation / SDR / inside sales roles
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Experience targeting enterprise IT buyers (CIO/CTO/CDO personas)
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Familiarity with CRM tools (e.g., Salesforce, HubSpot, etc.)
Key Skills
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Strong prospecting and research skills
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Excellent communication and interpersonal abilities
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Ability to run structured discovery and qualification calls
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Proficiency in LinkedIn Sales Navigator and outreach tools
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Data-driven mindset with attention to detail
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Ability to work in a fast-paced, target-driven environment
Preferred Qualifications
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Experience in selling or supporting sales for Cloud, Data, AI, or IT Infrastructure solutions
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Exposure to India & Middle East markets
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Experience working with partner ecosystems (Oracle, OEMs, alliances)
Success Metrics (KPIs)
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Number of qualified leads generated
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Meetings scheduled for sales
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Conversion rate from lead to opportunity
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Pipeline contribution
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CRM data quality and reporting accuracy
