Job Title: Social Media Specialist
Company: CADD Centre
Job Summary
CADD Centre is looking for a creative and results-driven Social Media Specialist to strengthen our digital presence and promote our training programs. The ideal candidate will be responsible for creating engaging content, managing social media platforms, running paid campaigns, and increasing brand awareness, student engagement, and lead generation.
Key Responsibilities
- Develop and execute social media strategies across Facebook, Instagram, LinkedIn, YouTube, and other platforms.
- Create engaging content including posts, reels, videos, stories, and graphics.
- Plan and maintain a monthly content calendar.
- Manage and optimize paid social media campaigns (Meta Ads, LinkedIn Ads, etc.).
- Monitor social media trends and implement innovative marketing ideas.
- Respond to comments, messages, and online inquiries in a timely manner.
- Coordinate with the design and marketing teams for promotional campaigns.
- Track campaign performance using analytics tools and prepare monthly reports.
- Increase brand visibility, student engagement, and lead generation through social media initiatives.
- Support online promotions for workshops, webinars, admissions, and events.
Required Skills
- 2–4 years of experience in Social Media Marketing.
- Strong knowledge of Facebook, Instagram, LinkedIn, YouTube, and Google Business Profile.
- Experience with Meta Ads Manager and social media analytics tools.
- Basic knowledge of SEO, digital marketing, and content marketing.
- Proficiency in Canva, Adobe Photoshop, Illustrator, or similar design tools.
- Basic video editing skills using CapCut, Premiere Pro, or similar software.
- Excellent written and verbal communication skills.
Qualification
- Bachelor's degree in Marketing, Communications, Digital Marketing, Business Administration, or a related field.
- Digital Marketing certifications will be an added advantage.
Preferred Attributes
- Creative mindset with attention to detail.
- Strong organizational and time-management skills.
- Ability to work independently and as part of a team.
- Passion for education, branding, and digital marketing.
Experience: 2–4 Years
Location: Anna nagar ,Chennai
Industry: Training & Education
Pay: ₹20,000.00 - ₹30,000.00 per month
Work Location: In person
