Gnani AI is looking for a PMM Lead – Content & Growth Hacking to build our organic growth engine and establish Gnani AI as a leading authority in Voice AI, Conversational AI, and Agentic AI.
You will own how audiences discover and engage with Gnani AI across Google Search, AI-led search and answer platforms such as ChatGPT, social media, webinars, and industry content channels. Your mandate is clear: increase qualified visibility, improve search rankings, grow content consumption, and turn Gnani AI’s deep technology into content that earns attention and trust. This is a hands-on role for a strong content marketer and growth hacker who combines excellent writing with sharp experimentation, SEO/AEO expertise, and a bias for measurable outcomes.
Build and execute Gnani AI’s organic growth strategy across SEO, AEO, website content, social media, webinars, and thought-leadership channels.
Own SEO and AEO programs to improve Gnani AI’s visibility across Google, AI answer engines, and GPT-led search experiences, including ChatGPT and other emerging discovery platforms.
Develop and maintain high-authority pillar pages, topic clusters, landing pages, technical blogs, industry guides, and use-case content around strategic themes such as Voice AI, Conversational AI, speech technology, multilingual AI, contact-centre automation, and Agentic AI.
Conduct keyword, search-intent, competitor, and audience research to identify high-potential opportunities and build a sharp, data-led editorial roadmap.
Write and edit compelling technical and business content that makes complex AI capabilities clear, credible, and relevant for enterprise buyers, developers, and industry audiences.
Run structured growth experiments to increase organic traffic, content views, engagement, backlinks, keyword rankings, and share of voice.
Identify unconventional yet brand-appropriate distribution opportunities—including content partnerships, communities, expert collaborations, topical moments, and repurposing formats—to accelerate reach and visibility.
Plan and host webinars, virtual events, expert sessions, and product conversations; own the full lifecycle from topic development and speaker coordination to promotion, content assets, and post-event amplification.
Own Gnani AI’s social-media strategy and execution, especially LinkedIn, building repeatable formats for leadership perspectives, product updates, industry insights, customer stories, short videos, carousels, and event-led content.
Partner with Product, Engineering, Solutions, and leadership teams to extract differentiated insights and turn them into authoritative external content.
Establish clear editorial standards, content workflows, and calendars to ensure quality, consistency, and timely execution across all channels.
Growth in non-branded organic traffic and qualified website visitors.
Improvement in rankings for priority Frontier AI, Voice AI, and Agentic AI keywords.
Increased visibility and citation presence across AI-led and GPT-style search experiences.
Growth in impressions, engagement, followers, and content views across social-media channels.
Increased readership and engagement for blogs, pillar pages, reports, and technical content.
Webinar registrations, attendance rates, audience engagement, and post-event content consumption.
Growth in backlinks, referring domains, and domain authority for priority content.
Increased share of voice for Gnani AI across relevant search topics and industry conversations.
Consistent delivery of a high-quality content pipeline against agreed monthly and quarterly goals.
4–6 years of experience in content marketing, SEO, growth marketing, digital marketing, or editorial roles within SaaS, AI, B2B technology, or enterprise technology.
Strong hands-on experience with SEO, keyword research, on-page optimisation, content strategy, topic clusters, and performance reporting.
Exceptional writing and editing skills, with the ability to make complex technology simple and compelling.
Practical understanding of AEO, generative search, and how content can surface in AI answer engines and GPT-led discovery experiences.
Proven ability to create high-quality blogs, pillar pages, landing pages, webinars, social campaigns, and thought-leadership content.
A growth mindset with experience designing, testing, and scaling content-distribution and audience-growth experiments.
Strong analytical skills and comfort using data to improve content performance and prioritise investments.
High ownership, strong attention to detail, and the ability to work effectively in a fast-paced, ambiguous environment.
