Content & Brand Storyteller
Experience Destination (ED) · Guwahati (preferred) · Full-time
About us
We don't sell travel packages. We build journeys.
ED is an experiential travel company working across Meghalaya, Assam, Nagaland, Arunachal Pradesh and Mizoram. Search "Meghalaya tour package" and you'll find a hundred companies selling the same six places in the same six days. We're building the opposite: journeys shaped by local storytellers, cultural immersion, and experiences you can't book off a listicle. Our guests don't come back with photos. They come back with stories.
We're looking for the person who will tell those stories to the world.
The role
You'll own how ED sounds and what ED says — across Instagram, YouTube, and our website. This is a founding creative role. There is no content team to inherit and no brand book to follow. You'll build both.
You will:
- Own ideation and scripting for short-form and long-form video — hooks, narrative arcs, retention
- Build and run the content calendar across the funnel: discovery, awareness, retargeting
- Turn the highlight of every day of every ED itinerary into content worth watching — video, and direction for written pieces
- Work with our freelance editor to ship consistently, week after week
- Direct our founder on camera — and over time, put our local guides, cooks and storytellers on camera too
- Shape ED's voice and defend it
- Give direction to our blog and SEO content (writers are freelance; the thinking is yours)
- Experiment with formats: hook-led shorts, podcast-style conversations, documentary, episodic series
Who we're looking for
- 2–4 years making content people actually watched. We care about what you shipped, not where you worked.
- A portfolio of scripts and ideas, not just edits. We have an editor. We need someone who knows what's worth editing.
- You understand why a video retains — not just how to shoot one.
- Strong written English and a genuine point of view about storytelling.
- Comfortable on the road. This job involves travelling through the Northeast, on our trips, watching guests react in real time. You cannot write this from a desk.
- Bonus: you've grown a channel of your own. You're from the Northeast, or you know it.
What we offer
- ₹32,000–₹35,000/month to start, with a structured six-month review against clear outcomes — content shipped, channel growth, enquiries generated. We'd rather pay you more later for results than more now for potential.
- Creative ownership of a brand being built from the ground up
- Travel across five of India's least-understood states
- A role that will grow as fast as you make the company grow
How to apply
Send us three things at [email protected]. Applications missing any of them won't be read.
- Links to two pieces of content you made — and one line on why each one worked.
- A 30-second script about the living-root bridges of Meghalaya — but not about the bridge. About the fact that a bridge takes twenty years to grow, and the person who plants it will never cross it.
- One line: the last piece of travel content that made you want to go somewhere. And why.
Pay: ₹30,000.00 - ₹35,000.00 per month
Benefits:
Work Location: In person
