We are looking for a Performance Marketing Manager to drive customer acquisition and
profitable growth through paid digital channels.
Key Responsibilities
Paid Media Management
● Plan, launch, and optimize campaigns across Meta and Google platforms.
● Manage budgets and daily campaign performance.
● Scale profitable campaigns while maintaining efficiency targets.
Performance Optimization
Improve:
● ROAS
● CAC
● CPA
● Conversion Rate
● Customer Acquisition Volume
Audience Strategy
● Build acquisition and retargeting audiences.
● Create lookalike audiences.
● Develop testing frameworks for campaign scaling.
Creative Collaboration
● Work closely with designers and content teams.
● Recommend creative improvements based on campaign data.
● Drive testing of creatives and messaging.
Analytics & Reporting
● Maintain campaign dashboards.
● Analyze campaign performance.
● Present recommendations and insights to leadership.
Tracking & Attribution
● Ensure accurate tracking implementation.
● Monitor attribution and conversion reporting.
Requirements
● Minimum 1 year of Meta and Google Ads experience.
● Strong analytical and optimization skills.
● Experience with ecommerce and D2C businesses preferred.
● Experience with analytics and attribution tools preferred.
Pay: ₹30,000.00 - ₹40,000.00 per month
Ability to commute/relocate:
- Ambala, Haryana: Reliably commute or planning to relocate before starting work (Preferred)
Experience:
- Paid Media Management: 1 year (Preferred)
- ecommerce and D2C business: 1 year (Preferred)
Location:
- Ambala, Haryana (Preferred)
Work Location: In person
