Key Responsibilities:
1. Distribution Expansion:
Identify and appoint new distributors and sub-stockists to improve distribution reach in underpenetrated areas.
Drive numeric and weighted distribution targets across urban and rural markets.
Ensure distributor is of sound financial worthiness, has infrastructure and compliance with legal requirements.
2. Width & Depth of Distribution:
Expand the width by increasing the number of customers stocking company SKUs.
Improve depth by increasing the number of SKUs placed per customer based on product segmentation.
Monitor SKU-wise availability and push movement of new and strategic products.
3. Sales Target Achievement:
Achieve monthly, quarterly, and annual primary and secondary sales targets.
Monitor beat-wise and distributor-wise performance and take corrective actions where required.
Track and drive customer-level sales productivity and performance metrics.
4. Retail & Channel Development:
Conduct regular market visits to ensure availability, visibility, and freshness of products.
Implement trade schemes, promotions, and merchandising activities effectively.
Train and support field sales representatives (TSIs/PSRs) to enhance retail engagement and sell-through.
5. Market Intelligence & Competitor Tracking:
Gather and report competitor activities, pricing, new launches, and trade feedback.
Identify market trends and consumer insights to support sales strategies.
6. Reporting & MIS:
Maintain accurate and timely sales data, distributor claims, and territory performance reports.
Use sales dashboards and tools to drive data-based decisions and actions.
Job Type: Full-time
Pay: ₹25,000.00 - ₹35,000.00 per month
Benefits:
- Health insurance
- Provident Fund
Work Location: In person
