JOB ROLE:
We are looking for an experienced Senior PPC Analyst with 3+ years of hands-on experience managing and optimizing paid advertising campaigns across Google Ads, Microsoft (Bing) Ads, and Meta Ads. The ideal candidate should have strong expertise in e-commerce advertising, Shopping campaigns, performance optimization, and data analysis.
KEY RESPONSIBILITY AREAS:
- Handling AI-powered advertising tools and automated campaign management.
- Manage and optimize Google Ads, Microsoft Ads (Bing), and Meta Ads campaigns.
- Manage paid media campaigns for e-commerce businesses with a focus on sales, ROAS, CPA, and revenue growth.
- Optimize product feeds and resolve Google Merchant Center / Shopping feed issues.
- Analyze campaign and product-level performance to identify growth opportunities.
- Implement ongoing budget, bid, product, audience, and geographic optimizations.
- Prepare daily, weekly, and monthly performance reports with actionable insights.
- Conduct competitor and market research to identify new opportunities.
- Work closely with creative, SEO, and catalog teams to improve paid media performance.
REQUIRED SKILLS & EXPEIRENCE
- 3+ years of experience in PPC / Paid Media.
- Strong hands-on experience with Google Ads and Microsoft Ads (Bing Ads).
- Strong experience in e-commerce and Shopping campaigns.
- Experience with Google Analytics / GA4 and reporting tools.
- Good understanding of Google Merchant Center and product feeds.
- Strong analytical and problem-solving skills.
- Ability to analyze large datasets and make data-driven decisions.
- Strong understanding of campaign structure, bidding strategies, audience targeting, and budget management.
Preferred:
- Experience managing large e-commerce PPC accounts.
- Experience with Performance Max and product-level optimization.
- Experience with seasonal campaigns and promotional strategies.
- Knowledge of conversion tracking, attribution, and feed optimization.
- Experience working with the US e-commerce market is a plus
Work Location: Palarivattom, Kochi, Kerala (Work from Office)
Working Days: Monday to Friday
Working Time: 6:00 pm to 3:00 am
Pay: ₹30,000.00 - ₹40,000.00 per month
Benefits:
Work Location: In person
