Web Spiders Group is a global AI and Customer Experience (CX) technology company with 26+ years of experience helping enterprises and governments transform customer engagement through AI, Voice, Data, and Digital Engineering. With operations across India, Singapore, the UK, and the US, and powered by our flagship platform, SpiderX Phone AI, we enable intelligent, human-like customer interactions at scale. We are seeking a highly driven Marketing Manager to lead end-to-end marketing initiatives that enhance brand visibility, generate qualified leads, drive customer acquisition, and accelerate product adoption across global markets. Web Spiders Group is looking for a highly driven Marketing Manager who can own and execute end-to-end marketing initiatives to drive brand visibility, lead generation, customer acquisition, and product adoption across global markets.
Web Spiders Group is looking for a highly driven Marketing Manager who can own and execute end-to-end marketing initiatives to drive brand visibility, lead generation, customer acquisition, and product adoption across global markets.
Experience: 2 - 6 Years
Location: Kolkata (Onsite)
Education: MBA/PGDM in Marketing from a reputed B-School preferred
Key Responsibilities:
Strategic Marketing & Brand Building
Develop and execute comprehensive marketing strategies aligned with business objectives and revenue goals.
Build brand awareness for Web Spiders, SpiderX AI, and other company offerings across domestic and international markets.
Define product positioning, messaging, and value propositions for AI, Voice AI, SaaS, and enterprise technology solutions.
Collaborate with leadership, sales, product, and customer success teams to create go-to-market strategies.
Demand Generation & Growth Marketing
Plan and execute multi-channel lead generation campaigns.
Drive inbound marketing initiatives through content, SEO, SEM, social media, webinars, email marketing, and marketing automation.
Develop account-based marketing (ABM) campaigns targeting enterprise decision-makers.
Manage performance marketing campaigns across Google, LinkedIn, Meta, and other relevant channels.
Monitor marketing funnel metrics and optimize conversion rates.
Product Marketing
Lead product launch campaigns and market expansion initiatives.
Create sales enablement materials including brochures, presentations, case studies, whitepapers, and product collateral.
Conduct competitor analysis, customer research, and market intelligence activities.
Work closely with product teams to translate technical capabilities into compelling business value propositions.
Content & Digital Marketing
Own the company’s digital presence across websites, blogs, social media platforms, and industry communities.
Develop high-quality content strategies focused on AI, Voice AI, Customer Experience, SaaS, and enterprise technology.
Coordinate with internal and external content creators, designers, and agencies.
Improve website traffic, engagement, and lead conversion through data-driven initiatives.
Events, Partnerships & PR
Plan and execute webinars, virtual events, industry conferences, and customer engagement programs.
Build relationships with industry associations, media partners, analysts, and technology partners.
Support PR, thought leadership, and executive branding initiatives.
Analytics & Reporting
Define and track marketing KPIs including MQLs, SQLs, pipeline contribution, CAC, ROI, and campaign performance.
Prepare regular reports and recommendations for senior management.
Utilize marketing analytics tools to identify growth opportunities and optimize campaign effectiveness.
Required Skills & Qualifications:
Must Have
2+ years of experience in B2B marketing, SaaS marketing, technology marketing, or digital marketing.
Strong understanding of lead generation, demand generation, and digital marketing channels.
Experience managing campaigns across Google Ads, LinkedIn Ads, email marketing, and social platforms.
Excellent written and verbal communication skills.
Strong analytical mindset with the ability to interpret data and make marketing decisions.
Experience using CRM and marketing automation tools.
Preferred
MBA/PGDM in Marketing from a reputed B-School.
Experience marketing AI, SaaS, Enterprise Software, Voice AI, CX Technology, or IT Services.
Familiarity with HubSpot, Salesforce, Google Analytics, SEMrush, Ahrefs, or similar tools.
Exposure to international B2B markets including North America, UK, APAC, or Middle East.
Experience working in a fast-paced startup or product-led technology environment.
Interview Process
Application review
5–10 minute initial screening call with the TA team
Technical interviews {Domain specific}
Practical test conducted in the presence of a panel member
Role match & offer
