Company Profile:
Lennox (NYSE: LII) Driven by 130 years of legacy, HVAC and refrigeration success, Lennox provides our residential and commercial customers with industry-leading climate-control solutions. At Lennox, we win as a team, aiming for excellence and delivering innovative, sustainable products and services. Our culture guides us and creates a workplace where all employees feel heard and welcomed. Lennox is a global community that values each team member’s contributions and offers a supportive environment for career development. Come, stay, and grow with us.
Job Description:
Role Overview
This role supports and elevates social media efforts for Lennox Residential by partnering closely with global marketing and business stakeholders. The Specialist will play a key role in translating strategic direction into high-quality execution, while contributing insights, recommendations, and creative thinking to strengthen overall social media impact.This position requires strong content leadership, a deep understanding of social platforms, and the ability to influence outcomes through data, storytelling, and collaboration.
Key Responsibilities
Strategic Partnership & Alignment
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Partner closely with global and cross-functional teams to align on social media priorities, campaigns, and messaging
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Contribute insights and recommendations to shape campaign direction and content approaches
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Bring a strong point of view on platform best practices, audience behavior, and content trends
Content Strategy & Development
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Lead content planning and calendar management across B2C and B2B platforms
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Develop compelling, platform-native content including captions, campaign messaging, and post concepts
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Translate campaign briefs and product narratives into engaging social storytelling
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Collaborate with creative teams to guide visual and video content execution
Campaign Execution & Optimization
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Drive seamless execution of campaigns across channels, ensuring quality and timeliness
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Coordinate with internal teams and external partners (including influencers) to deliver integrated campaigns
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Continuously refine content and execution based on performance and feedback
Analytics & Insight Generation
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Track and analyze performance across platforms, identifying trends and opportunities
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Provide actionable insights to improve engagement, reach, and conversion metrics
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Support reporting needs for stakeholders with clear narratives and recommendations
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Leverage testing and experimentation to inform content and campaign improvements
Brand Voice & Quality Control
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Ensure consistency in brand voice, tone, and messaging across all social media content
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Uphold content quality and accuracy across channels
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Contribute to the evolution of social media guidelines and best practices
Stakeholder Collaboration
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Build strong working relationships with marketing, product, and communications teams
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Act as a reliable partner in delivering high-impact social media output
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Support coordination with PR and communications teams where relevant
Process Excellence
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Identify opportunities to improve workflows, tools, and efficiency in content production
Core Capabilities
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Strong social media execution with strategic thinking
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Advanced content writing and storytelling
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Data analysis and performance optimization
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Campaign coordination and delivery excellence
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Brand communication and voice consistency
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Stakeholder collaboration and influence
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Influencer coordination and campaign support
Qualifications:
- 8+ years of experience in social media, content, or digital marketing roles
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Proven experience managing and executing campaigns across both B2C and B2B platforms
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Strong writing and editorial skills, with the ability to simplify and communicate complex or technical product narratives
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Experience working with global stakeholders or within distributed/matrixed teams
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Demonstrated ability to translate strategic direction into effective content and campaign execution
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Proficiency in social media analytics and publishing tools, with a data-driven approach to optimization
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Experience in product-driven or high-consideration categories (e.g., home solutions, HVAC, engineering-led products, or similar) is a plus
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Comfort operating in structured, process-driven environments with multiple stakeholders and approval layers
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Ability to operate effectively in a global environment, with flexibility in working hours to support global stakeholders
