We seek an exceptional PR Manager and Brand Strategist to architect and execute a comprehensive public relations and personal branding strategy from the ground up. This role will establish Raadheeshyam Das as a thought leader in conscious leadership and mental performance coaching while simultaneously building institutional brand presence for the Conscious Living Movement and GAC Group of Industries. This is a high-impact opportunity for a visionary PR professional who can create meaningful media narratives, secure high-visibility placements, and drive institutional credibility through strategic communications. Position Overview The PR Manager & Personal Brand Strategist is responsible for developing and executing a 360-degree public relations strategy that positions Raadheeshyam Das as a leading voice in conscious leadership, mental performance coaching, and transformational consciousness work. This role encompasses personal brand building, media relations, podcast strategy, public appearance management, institutional branding, thought leadership content development, and comprehensive media reach across traditional and digital platforms. The ideal candidate will work as a strategic partner to build credibility from zero baseline to established thought leader status within 12-18 months. Core Responsibilities Strategic PR & Media Relations Develop comprehensive PR strategy and media outreach plan from scratch with clear timelines and KPIs Build and maintain relationships with key journalists, editors, and media houses across business, wellness, and conscious leadership verticals Pitch compelling stories and secure media placements in tier-1 publications (print, online, broadcast) Create and distribute press releases, media kits, and communications materials Track, measure, and report on media coverage, reach, and PR impact across all channels Podcast & Audio Strategy Identify, qualify, and secure podcast appearances on high-authority, relevant shows (business, consciousness, wellness, leadership) Develop podcast pitch strategy and compelling talking points tailored to each platform Manage podcast guest relationships and coordinate appearance logistics Create podcast directory and maintain database of target shows with metrics Leverage podcast appearances for repurposing content across all platforms Personal Brand Development & Management Architect comprehensive personal brand positioning strategy that authentically represents Raadheeshyam Das's values and expertise Develop consistent brand messaging, key narratives, and value propositions across all touchpoints Build and optimize professional online presence (website, LinkedIn, social media profiles) Create thought leadership content including articles, opinion pieces, and bylined features Manage personal reputation and handle media inquiries professionally Public Appearance & Event Strategy Identify and secure high-visibility speaking engagements and public appearances (conferences, summits, forums, panels) Develop compelling speaker bios, abstracts, and presentation positioning Manage speaker logistics, media coverage at events, and follow-up strategy Create media opportunities around public appearances (interviews, photo shoots, coverage) Leverage events for thought leadership positioning and media exposure Institutional Brand Building Develop institutional brand identity and positioning for Conscious Living Movement and GAC Group Create institutional messaging framework and brand guidelines Secure institutional press coverage and thought leadership positioning Develop case studies and success stories for institutional marketing Build relationships with institutional partners and media covering the sector Thought Leadership & Content Strategy Develop comprehensive thought leadership content calendar and strategy Create high-quality written content (articles, whitepapers, essays, blog posts) for publication Secure publication placements in prestigious publications and online platforms Develop speaking topics and presentation materials that position expertise Create media narrative around key initiatives and programs Digital & Social Media Strategy Develop digital PR strategy across social media platforms and online channels Coordinate with social media team on thought leadership amplification Secure digital media partnerships and collaborations Manage online reputation and media monitoring across platforms Build influencer and media partnerships for extended reach Analytics, Reporting & Strategy Refinement Track and measure all PR activities including media impressions, reach, and impact Provide monthly and quarterly performance reports with insights and recommendations Analyze market trends and competitive PR landscape Continuously optimize strategy based on performance data and market feedback Required Qualifications & Experience Professional Background 5+ years of comprehensive PR, media relations, or communications experience Proven track record of building personal or institutional brands from scratch to market leadership Demonstrated success in securing media placements in tier-1 publications Experience developing and executing strategic PR campaigns with measurable results Portfolio demonstrating successful thought leadership and personal branding work Core Competencies & Skills Exceptional writing and storytelling ability - ability to craft compelling narratives Deep media relationships and journalist network across diverse publications Strategic thinking and ability to develop comprehensive PR strategies from ground zero Strong business development skills for securing speaking engagements and partnerships Expert knowledge of media landscape including podcasts, publications, and digital platforms Analytics and metrics literacy - ability to track and report on PR impact Crisis communication and reputation management expertise Project management and deadline-driven execution Preferred Attributes Experience in consciousness, wellness, coaching, or transformational services sectors Podcast host or podcast producer experience Understanding of Indian media landscape and publications Digital marketing background and social media expertise MBA or degree in Communications, Journalism, or related field Engagement Model & Compensation Engagement Options: Full-Service Agency Partnership with dedicated account team Senior Freelance PR Consultant (40-60 hours/month retainer) Hybrid Model: In-house coordinator + external agency/consultant Compensation Structure: Monthly Retainer: (based on scope and hours) Project-Based: For specific campaigns or initiatives Performance Bonus: Additional compensation based on major media placements and KPI achievement Deliverables & Scope: Comprehensive PR strategy document Media list and journalist relationships (100+ key contacts) Quarterly media placements (minimum 5-10 tier-1 placements/quarter) Monthly podcast appearances (2-4 high-authority podcast placements) Quarterly speaking engagements (2-3 major conference appearances) Monthly thought leadership content (2-3 published articles/bylines) Monthly performance reports with media metrics and insights Key Performance Indicators & Success Metrics 12-Month Success Targets: Media Reach & Coverage: Minimum 50+ media placements across tier-1 and tier-2 publications 5+ feature articles or bylined pieces in prestigious publications Combined media impressions: 10M+ annually Earned media value: ₹50L+ Podcast Strategy: Minimum 25+ podcast appearances (mix of top-tier and quality mid-tier shows) Combined podcast reach: 5M+ listeners Featured in top podcasts in consciousness, leadership, and wellness categories Public Appearances & Speaking: Minimum 15+ speaking engagements at major conferences and events 5+ panel leadership or keynote positions Audience reach through events: 2M+ Personal Brand Metrics: LinkedIn profile authority (50K+ followers, significant engagement) Recognition as thought leader in target audience surveys Top-of-mind awareness in conscious leadership space Other Metrics: Monthly website traffic and inquiry generation Direct leads and business opportunities generated through PR efforts Social media growth and engagement metrics Sentiment analysis and brand perception improvement Selection Process & Evaluation Criteria Portfolio Quality: Demonstrated ability to build brands and secure high-level media placements Media Relationships: Strength of journalist and editor relationships Strategic Vision: Clear understanding of how to build personal/institutional brands Sector Understanding: Genuine interest in and understanding of consciousness, leadership, and wellness sectors Execution Excellence: Ability to manage multiple initiatives and deliver consistent results Proposed Timeline Month 1-2: Strategy Development, Brand Positioning, Media List Building Month 3-6: Media Outreach Launch, Podcast Pitching, Speaking Engagement Securing Month 7-12: Sustained Placement Execution, Thought Leadership Building, Brand Authority Ongoing: Monthly Reporting, Strategy Optimization, Reputation Management Equal Opportunity Statement GAC Group of Industries and Conscious Living Movement are committed to working with diverse, talented professionals. We welcome freelancers, agencies, and consultants from all backgrounds and are committed to equitable partnerships and fair compensation.
Pay: ₹15,000.00 - ₹50,000.29 per month
Benefits:
- Cell phone reimbursement
- Flexible schedule
- Health insurance
- Internet reimbursement
- Leave encashment
- Work from home
Willingness to travel:
Work Location: Hybrid remote in Delhi, Delhi
