About Project
The aim of the project is to enhance the use of modern reversible contraceptives in the project states by sensitizing/training pharmacists and drugstore personnel using a combination of physical and online/virtual trainings and empowering them to offer a basket of choices of contraceptives with a focus on condoms, oral contraceptive pills, injectables, and emergency contraceptives to their customers through both social marketing of contraceptives and commercial marketing. And also refer women to Parivar Seva’s Stree Clinics for follow-up as well as quality clinical birth prevention services such as IUDs, sterilization, and abortions. Training of pharmacists would be backed by a promotional campaign covering IPC, mass media, and digital marketing.
Job Summary:
The candidate will be responsible for developing and executing marketing strategies to promote Stree Clinic services, increase community awareness, and drive clients to utilize these services. This role involves market analysis, team supervision, and performance tracking to ensure effective outreach and service utilization.
Key Responsibilities:
· Develop and execute strategic marketing plans to promote Stree Clinic services.
· Analyze market trends, client needs, and competitor activities to identify opportunities for expansion.
· Work closely with social marketing teams to ensure the successful execution of marketing plans.
· Supervise and guide the social marketing teams, conducting regular check-ins, performance reviews, and training.
· Track and analyze the performance of social marketing teams, ensuring data accuracy, and generating insightful reports.
· Develop and manage outreach programs to increase visibility and awareness of clinic services.
· Coordinate meetings and support IEC initiatives & Exec. IEC & counselling.
· Any other work assigned from time to time
Desired Profile of the Candidate:
Educational Qualification
· Bachelor's/Master's degree in marketing, business administration, or a related field.
· Graduation and PG in the pharma industry.
Work Experience
· 3-5 years of experience in marketing, preferably in healthcare, pharma, or service-oriented sectors.
Skills required:
· Proficiency in MS Office, including data analysis & reporting.
· Strong communication and interpersonal skills
· Analytical skills to assess market trends and client needs.
· Go-getter attitude with the ability to drive teams.
How to Apply:
Interested candidates can send their resumes to [email protected]. Please mention the position “Marketing” in the subject line of your e-mail.
Job Type: Full-time
Pay: ₹20,000.00 - ₹45,000.00 per month
Experience:
- Marketing: 5 years (Required)
Work Location: In person
