Job Title: Paid Media Manager
Job Overview:
We are seeking a highly performance-driven Paid Media Manager with strong hands-on experience in Google Ads and Meta Ads, particularly in lead generation campaigns. The ideal candidate should have a proven track record of managing high-budget campaigns, optimizing lead quality, and delivering measurable business results.
Key Responsibilities:
- Develop and execute performance marketing strategies across Google Ads, Meta Ads, and other relevant paid media platforms.
- Plan and manage end-to-end lead generation campaigns with clear ROI and conversion objectives.
- Handle campaign budgeting, audience targeting, bidding strategies, and performance optimization.
- Manage large-scale advertising budgets and ensure efficient allocation of spend across channels.
- Conduct A/B testing for creatives, landing pages, audience segments, and campaign structures.
- Monitor campaign performance using tools such as Google Analytics, Google Tag Manager, and other reporting platforms.
- Analyze and report on key performance metrics including CPL, CPA, ROAS, CTR, conversion rate, and lead quality.
- Collaborate closely with creative, content, sales, and product teams to improve campaign effectiveness and conversion rates.
- Stay updated with platform changes, industry trends, and emerging performance marketing strategies.
- Continuously identify opportunities to improve campaign efficiency and scale successful initiatives.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field (MBA preferred).
- 2–6 years of hands-on experience in Performance Marketing/Paid Media.
- Strong expertise in Google Ads and Meta Ads, with a primary focus on lead generation campaigns.
- Proven experience managing advertising budgets in the lakhs per month or higher.
- Strong understanding of campaign tracking, attribution, analytics, and conversion optimization.
- Experience with Google Analytics, Google Tag Manager, Meta Business Manager, and related tools.
- Ability to interpret data and make performance-driven decisions.
- Excellent communication, analytical, and project management skills.
Job Type: Full-time
Pay: ₹50,000.00 - ₹60,000.00 per month
Experience:
- Paid Media: 1 year (Preferred)
- agency: 1 year (Preferred)
Work Location: In person
