Digital Marketing Executive
Company: Entrepreneur Institute of Foreign Trade (EIFT)
Location: Pune, Maharashtra
Job Type: Full-time
Experience: 1 – 4 Years
About Us
Entrepreneur Institute of Foreign Trade (EIFT) is a leading institute dedicated to developing entrepreneurs in the Export-Import and International Business ecosystem. We provide practical training, incubation support, and global trade opportunities to aspiring business owners.
We are looking for a results-driven Digital Marketing Executive who can manage paid advertising campaigns, SEO, and performance marketing strategies to scale our online presence and lead generation.
Key Responsibilities
- Plan, execute, and optimize Meta Ads (Facebook & Instagram) campaigns for lead generation.
- Manage and scale Google Ads campaigns including Search, Display, and YouTube Ads.
- Develop and implement SEO strategies to improve organic website ranking.
- Conduct keyword research, on-page SEO, and technical SEO audits.
- Monitor campaign performance and optimize ROI, CPC, CTR, and conversion rates.
- Manage landing pages and lead funnels for better conversion.
- Generate and analyze marketing reports using Google Analytics and Meta Business Suite.
- Work closely with the sales team to improve lead quality and conversion.
- Plan and manage social media marketing strategies.
- Stay updated with the latest digital marketing trends, algorithms, and ad policies.
Required SkillsDigital Advertising
- Meta Ads (Facebook & Instagram Ads)
- Google Ads (Search, Display, YouTube)
- Performance Marketing
- Lead Generation Campaigns
- Conversion Tracking & Pixel Setup
SEO & Website Optimization
- On-Page SEO
- Off-Page SEO
- Technical SEO
- Keyword Research
- Google Search Console
Tools & Platforms
- Google Analytics
- Google Tag Manager
- Meta Business Manager
- SEMrush / Ahrefs / Ubersuggest
- WordPress (basic understanding)
Additional Skills
- Landing Page Optimization
- Funnel Strategy
- Content Marketing
- Social Media Marketing
- Data Analysis & Reporting
Preferred Qualifications
- Bachelor's degree in Marketing, Business, or related field.
- Digital Marketing Certification is a plus.
- Experience managing paid advertising budgets and scaling campaigns.
What We Offer
- Opportunity to work in the fast-growing Export-Import education industry
- Performance-based growth opportunities
- Dynamic and entrepreneurial work environment
- Hands-on exposure to high-impact digital marketing campaigns
How to Apply
Send your resume to: [email protected]
Contact: 8208470729
Location: Pune
Company Website: www.eiftindia.com
Job Types: Full-time, Permanent
Pay: ₹15,000.00 - ₹30,000.00 per month
Education:
Work Location: In person
