Based on the raw details and the template you provided, I have customized the Job Description.
I updated the role to **Assistant General Manager (AGM) - Sales**, set the location details, integrated the specific project focus in **Khopoli**, adjusted the qualifications to mandate a **Master's degree**, and set the experience bracket to **12+ years** with a budget of **22 LPA**. I also removed all company branding, cleaned up the repetitive copy-paste text in the original document, and filled out the empty competency fields to make it polished and ready to use.
# JOB DESCRIPTION
**Job Title:** Assistant General Manager (AGM) - Sales
**Department:** Sales & Marketing
**Reports To:** Chief Sales & Marketing Officer / CXO Leadership
**Location:** Corporate Office (Navi Mumbai) – Handling Project in Khopoli
**CTC Budget:** up to ₹22 LPA
### **JOB SUMMARY**
The **AGM – Sales** is responsible for leading, governing, and driving the complete business generation and customer lifecycle functions for our key project in Khopoli. Operating from our corporate office in Navi Mumbai, this role spans across Direct Sales, Channel Sales, Presales, Post-sales, Marketing, Branding, and Digital Marketing.
Reporting directly to executive leadership, the incumbent will drive strategic revenue growth, operational excellence, customer experience, process governance, and organizational effectiveness. You will ensure perfect alignment between lead generation, sales conversion, collections, branding, and customer servicing while building a high-performing and process-driven organization.
### **KEY RESPONSIBILITIES**
* **Revenue & Sales Strategy:** Own and drive overall business revenue, conversion, and growth objectives for the Khopoli project across all sales channels. Develop and execute integrated business strategies spanning Direct Sales, Channel Sales, Presales, and Digital Marketing.
* **Conversion & Funnel Management:** Monitor business performance, market trends, competitor activity, and customer behavior to drive strategic decision-making. Drive consistent improvement in site visit-to-booking conversion and booking-to-agreement conversion.
* **Presales & Lead Governance:** Oversee lead generation efficiency and lead-to-site visit conversion. Ensure robust CRM governance, high lead tracking accuracy, and strict process adherence across presales operations.
* **Channel Partner Ecosystem:** Strengthen and scale the channel partner network in Navi Mumbai and surrounding areas for the Khopoli project through structured engagement and governance frameworks.
* **Post-Sales & Collections:** Oversee post-sales operations, including collection efficiency, Agreement to Sale (ATS) execution timelines, documentation governance, and critical escalation resolutions.
* **Marketing & Branding Execution:** Lead targeted marketing, branding, and localized digital marketing initiatives. Monitor digital campaign effectiveness, lead quality, customer acquisition costs (CAC), and branding impact.
* **Process & People Leadership:** Standardize operational SOPs to ensure consistency, scalability, and compliance. Direct, mentor, and lead departmental heads across sales and customer lifecycle functions to foster a high-performance culture.
* **Financial Management:** Monitor sales transaction costs, marketing spends, operational budgets, and overall business efficiency metrics to optimize costs without compromising quality.
* **Executive Reporting:** Present data-backed business performance reviews, risk analyses, and strategic recommendations to CXO leadership using business intelligence tools.
### **JOB PROFILE**
* **Educational Qualification:** Master’s Degree (MBA in Sales & Marketing or equivalent PGDM is mandatory).
* **Experience:** 12+ years of progressive experience in real estate sales and marketing management.
* **Project Exposure:** Proven experience driving high-volume sales; familiarity with the Navi Mumbai / Khopoli micro-markets is highly preferred.
* **Leadership Capability:** Demonstrated success in leading large, multi-layered sales and operations teams with revenue ownership.
* **Technical Savvy:** Deep understanding of CRM platforms, digital marketing analytics, sales governance, and post-sales documentation/collection processes.
* **Competencies:** Strong financial acumen (budgeting and cost control), excellent stakeholder management, high ethical orientation, and outstanding CXO-facing communication skills.
### **COMPETENCIES REQUIRED**
| Behavioral | Functional | Leadership |
|---|---|---|
| * Communication & Persuasion
* Team Collaboration
* Complex Problem Solving
* Adaptability & Resilience
* Customer-First Mindset | * Micro-market Real Estate Knowledge
* CRM & Sales ERP Systems
* Lead Funnel & Conversion Analytics
* Collection & Post-sales Processes
* Digital Marketing ROI Evaluation | * Strategic & Analytical Thinking
* Data-Driven Decision Making
* Multi-tier People Management
* Senior Stakeholder Management
* Change & Crisis Leadership |
Pay: ₹2,000,000.00 - ₹2,200,000.00 per year
Work Location: In person
