Job Description: Facebook Ads Manager – BestDrive
Job Title: Facebook Ads Manager (Meta Ads Specialist)
Department: Digital Marketing
Location: Remote / On-site (as applicable)
Job Type: Full-time
Experience: 3–6+ Years
About BestDrive
BestDrive is looking for a results-driven Facebook Ads Manager to plan, execute, and optimize high-performing advertising campaigns across Meta platforms. The ideal candidate should have hands-on experience managing paid campaigns that drive leads, sales, website traffic, and brand awareness while maximizing return on ad spend (ROAS).
Key Responsibilities
- Plan, launch, and manage advertising campaigns across Facebook, Instagram, and Meta Audience Network.
- Develop campaign strategies aligned with business goals, including lead generation, website conversions, app installs, and brand awareness.
- Conduct audience research and create custom, lookalike, and retargeting audiences.
- Monitor campaign performance and optimize budgets, bidding strategies, creatives, and placements.
- Perform A/B testing on ad creatives, copy, landing pages, and audience segments to improve performance.
- Track key performance metrics such as CTR, CPC, CPM, CPA, ROAS, CAC, and Conversion Rate.
- Collaborate with the creative team to develop high-converting ad creatives, videos, and copy.
- Implement and monitor Meta Pixel, Conversion API (CAPI), and event tracking for accurate attribution.
- Analyze campaign data and prepare weekly and monthly performance reports with actionable insights.
- Stay updated with Meta Ads platform changes, advertising policies, and industry trends.
- Coordinate with website, SEO, and content teams to improve landing page performance and conversion rates.
Required Skills
- 3–6+ years of experience managing Meta advertising campaigns.
- Strong expertise in Meta Ads Manager, Meta Business Suite, and Commerce Manager.
- Experience with Meta Pixel, Conversion API (CAPI), and Google Analytics 4 (GA4).
- Strong understanding of audience targeting, retargeting, campaign optimization, and attribution models.
- Proficiency in campaign budgeting, bid strategies, and performance analysis.
- Experience with Excel or Google Sheets for reporting and data analysis.
- Excellent analytical, communication, and problem-solving skills.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, Digital Marketing, or a related field.
- Experience managing campaigns for automotive, retail, e-commerce, or service-based businesses is preferred.
- Familiarity with Google Ads, LinkedIn Ads, and other paid media platforms is an added advantage.
- Meta Blueprint Certifications are a plus.
Key Performance Indicators (KPIs)
- Return on Ad Spend (ROAS)
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Click-Through Rate (CTR)
- Conversion Rate
- Customer Acquisition Cost (CAC)
- Lead Quality and Sales Conversions
- Campaign ROI
What We Offer
- Competitive salary and performance-based incentives.
- Opportunity to manage high-impact digital campaigns.
- Collaborative and fast-paced work environment.
- Career growth and continuous learning opportunities.
- Access to advanced marketing tools and technologies.
How to Apply
Interested candidates should share:
- Updated Resume
- Portfolio or case studies of Meta Ads campaigns (preferred)
- Current CTC
- Expected CTC
- Notice Period
- LinkedIn Profile (optional)
Join BestDrive and help drive measurable business growth through data-driven Meta advertising campaigns that deliver exceptional results.
Pay: ₹20,332.24 - ₹43,566.49 per month
Experience:
- Facebook Advertising: 5 years (Required)
Work Location: In person
